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A Profile of the United States Toy Industry, Second Edition
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. Broad-based change is constant, with more than 40 percent of toy products new each year. The U.S. market comprises about 600 publicly and privately held companies, valued at about $22 billion per year at wholesale for traditional toys, which has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book is a concise and in-depth introduction to the structure, practices, and market forces that imp...
A Profile of the United States Toy Industry
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner—entertainment, commodities, fashion, and licensing—that each behave differently. Unlike other industries, more than 40 percent of products are new every year, and success often depends on the whims of a child. Currently about $22 billion per year at wholesale for traditional toys, the United States toy industry has remained relatively constant since the 1990s, with a short-term boom in 2020 and 2021 in response to a global pandemic. This edition has been updated to reflect these and other dynamic changes in recent years, including the impacts...
Toyland
An account of the world of toys, examining the successes and failures of the products of many toy companies.
The British Toy Business
At its height British toymaking was a significant industry, with famous names such as Britains and Meccano known throughout the world. While in essence a specialised form of small-scale engineering, its products and market have always been unique, reflecting the current priorities of both parents and children. Yet, while individual toys and marques have been catalogued extensively, no previous history of toymaking as a whole exists. The British Toy Business provides a fascinating example of the development of a specific industry. Many early early toys were home-made. From the eighteenth century, with its growing recognition of children as something other than small adults, date the beginning...
Opportunities within the traditional toy sector of the UK Toys and Games Industry - A German Perspective
Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: Being a relatively dynamic and one of the biggest of its sort within the European Union, the Toys and Games Industry in the United Kingdom is attractive for many foreign toy manufacturers. Especially the market sector of the traditional toys, which will be defined later, seems to be very auspicious from a general point of view. To what extent this general view corresponds with the reality will be examined on the basis of German toy manufactures and needs to be analysed critically. Hence, the research objective of this work...
The British Toy Industry
Toys have been made in Britain for hundreds of years, but it was in the twentieth century that the British toy industry reached its peak. Names such as Meccano, Chad Valley, Dinky, Scalextric, Bayko and Hornby dominated the trade at home and abroad. It was not to last, however, and foreign competition became too much for an industry that began to lose its way. This book is the story of the British toy industry and its products, and not to be missed by toy collectors, those interested in British industry, and anyone for whom the great names of the British toyshop bring back happy memories.
The Real Toy Story
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story, investigative journalist Eric Clark exposes the startling truths behind Britain's favourite toys. Drawing on interviews with over 200 industry insiders, Clark names and shames the corporations spending millions on research into the best way to manipulate their target audience while manufacturing products in China under virtual slave labour conditions. In a world of cut-throat competition and cold-blooded marketing, toy companies are increasingly willing to sacrifice our children in the rush for profits. And as more children forsake cuddly play things for Ipods and cell phones, companies are using even more extreme tactics- unashamedly using sex and violence to sell dolls and action men to children as young as three - to make sure that their toy is the one that children want to have. The Real Toy Story is essential reading for the millions of adults who care about the toys they choose for the children in their lives.
Choosing a Career in the Toy Industry
Provides information about the educational requirements, employment opportunities, and creative potential within the world of toys.
They Came to Play
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