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An Anthropology of Intellectual Exchange
Dialogues, encounters and interactions through which particular ways of knowing, understanding and thinking about the world are forged lie at the centre of anthropology. Such ‘intellectual exchange’ is also central to anthropologists’ own professional practice: from their interactions with research participants and modes of pedagogy to their engagements with each other and scholars from adjacent disciplines. This collection of essays explores how such processes might best be studied cross-culturally. Foregrounding the diverse interactions, ethical reasoning, and intellectual lives of people from across the continent of Asia, the volume develops an anthropology of intellectual exchange itself.
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Who's who in Vietnam
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Historical Dictionary of Ho Chi Minh City
Offering a concise overview of Ho Chi Minh City’s history and development, the ‘Historical Dictionary of Ho Chi Minh City’ presents a comprehensive historical survey of the city in the form of an alphabetical list of keywords and names, with accompanying definitions. Both well-researched and authoritative, the volume draws upon a wide range of modern sources, and contains an introductory essay about the city, a chronology, a list of acronyms and abbreviations, photographs and appendixes of supplemental information.
Sociocultural Contexts of Language and Literacy
Nine American academics, educational consultants, and bilingual/bicultural program development specialists contribute 12 chapters in a research- and theory-based text about learning and teaching in linguistically and culturally diverse classrooms. The second edition features updated research on multilingual and second-language literacy, and the int.
ADAMHA News
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Familiar Medicine
One of the first medical ethnographies to be written on contemporary Vietnam, Familiar Medicine examines the practical ways in which people of the Red River Delta make sense of their bodies, illness, and medicine. Traditional knowledge and practices have persisted but are now expressed through and alongside global medical knowledge and commodities. Western medicine has been eagerly adopted and incorporated into everyday life in Vietnam, but not entirely on its own terms. Familiar Medicine takes a conjectural, interdisciplinary approach to its subject, weaving together history, ethnography, cultural geography, and survey materials to provide a rich and readable account of local practices in t...
