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PR Today
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-...
My Kind of Sound
This volume explores the importance and significance that music has in our lives. The relationship between music and identity is based on conceptions about meanings and identification, especially powerful when connected with youth and popular music. We narrate ourselves in a musical way and we must study ‘music as culture’ rather than ‘music in culture’. The contributions to this book attend to emerging phenomena such as the rise of the Reggaeton music around the world, the importance of music in anime media, and music industry changes and uncertainties in the new millennium. Music is art, but it is also an industry and a business, and the two are intertwined: through the sale of tic...
They Played Rugby for New Zealand 1884-2023
Over 500 pages of facts, statistics, and records of every match and every player for the New Zealand national Rugby Union team from the first match in May 1884 up to December 2023.
Public Relations Ethics
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Trevor Wye - Practice Book for the Flute - Omnibus Edition Books 1-6
(Music Sales America). Trevor Wye's acclaimed Practice Books for the Flute have now sold over one million copies and proved invaluable to players at every grade. Each book explores individual aspects of flute technique in concise detail. This revised edition features updated diagrams, clearer musical notation and improved overall design. This omnibus edition of all six books in the Practice Book series is invaluable for both amateur and would-be professional players. Together these books form a complete reference guide for players who are looking to overcome technical difficulties, and who are seeking advice on how best to practice.
Stand Up and Fight
'A modern classic . . . Absolutely riveting and frequently moving' – The Telegraph 'Among the best books ever written on Irish sport' – Sunday Tribune 'Brilliant . . . Stand Up and Fight is the definitive account. It captures the essence of what makes Munster rugby and its provincial team so unique' – Tony Ward, Irish Independent 'A terrific combination of intelligent reportage and open-eyed mythmaking' – Sunday Times 'A seminal account' – New Zealand Herald 'Irresistible' – Guardian 31/10/1978, Thomond Park. On one of the greatest days in rugby history, Munster beat the All Blacks. More than 100,000 people claimed to have watched the game, even though the ground could only hold 12,000. Now, fully updated for the 45th anniversary of the match, Alan English tells the true story.
PR- A Persuasive Industry?
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Experimental Design and Analysis in Animal Sciences
Experimental Design and Analysis in Animals Sciences is the first book to provide detailed instructions on the design and analysis of experiments in animals sciences. Not only does it provide descriptions of the statistics of experiment design, this guide-book contains examples and suggestions that help students in their decisions on which tools are appropriate for each circumstance. The subjects covered include interpretation of dose-response experiments, change-over designs, experiments with animals in pens and paddocks, and balanced and unbalanced designs. This book will be indispensable for any graduate or advanced undergraduate student in the animal sciences.
Real Likenesses
Real Likenesses presents a radical new approach to the philosophy of artistic representation. Through a close analysis of paintings, photographs, and novels it reconsiders the relationship between medium and content, and proposes a new understanding of the 'real likenesses' that we encounter in representational art.
Never Lose Hope
Samantha Jacobs is just trying to lead an average life. Her family has always been in the spotlight, and she’s tired of all the unwanted attention. She decides to work as an assistant at Williams & Company, a private security firm that specializes in protecting families and employees for major corporations. But after an affair, unplanned pregnancy, and tragedy upset her escape for normalcy, Sam runs back home to her parents for what she hopes is safety. Jason Morgan, a retired Navy SEAL, is second in command at Williams & Company. He’s the special-ops person that’s called upon to rescue people from dangerous situations. Jason’s world is turned upside down after a failed mission leads to him being held captive by drug lords in South America. Once freed, he endures a long road to recovery, both physically and emotionally. New tragedies catch up to Sam even as she attempts to outrun them. She must team-up with Jason and Williams & Company to uncover the facts surrounding her mother’s untimely death. As Sam and Jason get closer to the truth, can Jason overcome the memories of his capture, and can Sam handle everything that’s been revealed before it overwhelms her?
