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Media, Power and Empowerment
This collection brings together 71 papers by 83 authors from 20 countries presented at the 5th Central and Eastern European Communication and Media Conference, titled “Media, Power and Empowerment”, in Prague, Czech Republic, in April 2012. It maps out trends in CEE media research across the entire region and provides insight into the broad span of relevant topics. The contributors to the volume successfully voice the multiple, yet specific, questions relevant to the CEE countries; the papers offer original research results to the reader, and invite them to participate in further debate on CEE media and communications research. To date, there have not been many publications dedicated to ...
Spiral to the Stars
All communities are teeming with energy, spirit, and knowledge, and Spiral to the Stars taps into and activates this dynamism to discuss Indigenous community planning from a Mvskoke perspective. This book poses questions about what community is, how to reclaim community, and how to embark on the process of envisioning what and where the community can be. Geographer Laura Harjo demonstrates that Mvskoke communities have what they need to dream, imagine, speculate, and activate the wishes of ancestors, contemporary kin, and future relatives—all in a present temporality—which is Indigenous futurity. Organized around four methodologies—radical sovereignty, community knowledge, collective p...
Responsible Drone Journalism
Camera drones provide unique visual perspectives and add new dimensions to storytelling and accountability in journalism. Simultaneously, the rapidly expanding uses of drones as advanced sensor platforms raise new legislative, ethical and transparency issues. Responsible Drone Journalism investigates the opportunities and dilemmas of using drones for journalistic purposes in a global perspective. Drawing on a framework of responsible research and innovation (RRI), the book explores responsible drone journalism from multiple perspectives, including new cultures of learning, flying in lower airspace, drone education and concerns about autonomous agents and big data surveillance. By widening the discussion of drone journalism, the book is ideal for journalism teachers and students, as well as politicians, lawmakers, drone developers and citizens with an interest in the responsible use of camera drones.
Marketing Strategy
Marketing Strategy: The Thinking Involved.
Understanding Virtual Reality
This book provides critical commentary on key issues around virtual reality, using media technology as a tool to challenge perspectives for learning and understanding cultural diversities. With a focus on empathy, embodiment and ethics, the book interrogates the use of immersive technologies for formal and informal educational contexts. Taking a critical approach to discourses around emerging technology and learning, the book presents the idea that a new literacy is emerging and an emphasis on media and technology is needed in the context of education to explore and experience cultural diversities. Employing a personal reflexive narrative, the chapters highlight key issues through research and interviews with leading practitioners in the field. Understanding Virtual Reality will be of great interest to academics and students interested in the effects of immersive realities on the education experience, and to anyone keen on exploring the paradigm shift from entertainment to education.
Reflections on the International Association for Media and Communication Research
Throughout its 65-year history, the International Association for Media and Communication Research (IAMCR) has sought to facilitate international exchanges and research collaborations among academics and journalists in the field of media and communication. Created during a time of strong ideological tension following World War II in 1957 and with the support of UNESCO, the contributors to this edited collection highlight how the IAMCR and its members shaped the field of media and communications research. From its beginnings focusing on the mass media, including the press and journalism education, today the Association attracts researchers and practitioners who undertake critical analysis...
Augmented Reality
This book focuses on augmented reality (AR) technology, which uses the real environment to superimpose virtual elements. Therefore, the reader can create applications that simulate scenarios that can be dangerous or expensive to generate in the real world. AR has proven helpful in education, marketing, and industrial scenarios. AR technology improves the user experience of various disciplines, incorporating virtual information that maximizes the experience and adds knowledge. This book intends students, researchers, and developers to have the possibility of finding the foundations on which AR technology rests. Our book intends that students, researchers, and developers: (i) learn the basics of AR; (ii) understand the technologies that support AR; (iii) know about AR applications that have been a watershed; (iv) gain an understanding of the critical elements needed to implement an AR application; (v) acquire skill in the step-by-step development of an AR application; (vi) learn how to use the instruments to evaluate an AR application; (vii) understand how to present the information about study cases; and (viii) gain knowledge about AR challenges and trends.
Corporate Reputation and the News Media
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
Immersive Journalism as Storytelling
This book sets out cutting-edge new research and examines future prospects on 360-degree video, virtual reality (VR), and augmented reality (AR) in journalism, analyzing and discussing virtual world experiments from a range of perspectives. Featuring contributions from a diverse range of scholars, Immersive Journalism as Storytelling highlights both the opportunities and the challenges presented by this form of storytelling. The book discusses how immersive journalism has the potential to reach new audiences, change the way stories are told, and provide more interactivity within the news industry. Aside from generating deeper emotional reactions and global perspectives, the book demonstrates...
Embeddings in Natural Language Processing
Embeddings have undoubtedly been one of the most influential research areas in Natural Language Processing (NLP). Encoding information into a low-dimensional vector representation, which is easily integrable in modern machine learning models, has played a central role in the development of NLP. Embedding techniques initially focused on words, but the attention soon started to shift to other forms: from graph structures, such as knowledge bases, to other types of textual content, such as sentences and documents. This book provides a high-level synthesis of the main embedding techniques in NLP, in the broad sense. The book starts by explaining conventional word vector space models and word embeddings (e.g., Word2Vec and GloVe) and then moves to other types of embeddings, such as word sense, sentence and document, and graph embeddings. The book also provides an overview of recent developments in contextualized representations (e.g., ELMo and BERT) and explains their potential in NLP. Throughout the book, the reader can find both essential information for understanding a certain topic from scratch and a broad overview of the most successful techniques developed in the literature.
