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Introduction to Health Behavior Theory
Introduction to Health Behavior Theory, Second Edition is designed to provide students with an easy to understand, interesting, and engaging introduction to the theoretical basis of health education. Written with the undergraduate in mind, the text uses comprehensive and accessible explanations to help students understand what theory is, how theories are developed, and what factors influence health behavior theory. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Consumer Behavior and Marketing Strategy
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Pharmacoepidemiology
The not-to-be-missed, benchmark volume on the growing area of stud in the PharmD pharmacy curriculum. Provides a foundation for assessing the nature and extent of drug-taking behaviors. Text is adapted from the author's self-paced learning modules, developed for the Massachusetts College of Pharmacy.
Oral Wound Healing
Oral Wound Healing: Cell Biology and Clinical Management brings experts from around the world together to provide an authoritative reference on the processes, principles and clinical management of wound healing in the oral mucosa. Promoting a thorough understanding of current research on the topic, this new resource draws together thinking on the basic biological processes of wound healing in the oral environment, as well as providing more detailed information and discussion on processes such as inflammation, reepithelialization and angiogenesis. Beyond this, the book goes on to examine topics pertinent to the effective clinical management of oral wound healing, bringing together chapters on large dento-facial defects, dental implants, periodontal regeneration, and pulp healing.An essential synthesis of current research and clinical applications, Oral Wound Healing will be an indispensable resource for dental specialists, oral and maxillofacial surgeons as well as researchers in oral medicine and biology.
Advances and Challenges in Pharmaceutical Technology
Advances and Challenges in Pharmaceutical Technology: Materials, Process Development and Drug Delivery Strategies examines recent advancements in pharmaceutical technology. The book discusses common formulation strategies, including the use of tools for statistical formulation optimization, Quality by design (QbD), process analytical technology, and the uses of various pharmaceutical biomaterials, including natural polymers, synthetic polymers, modified natural polymers, bioceramics, and other bioinorganics. In addition, the book covers rapid advancements in the field by providing a thorough understanding of pharmaceutical processes, formulation developments, explorations, and exploitation of various pharmaceutical biomaterials to formulate pharmaceutical dosage forms. - Provides extensive information and analysis on recent advancements in the field of pharmaceutical technology - Includes contributions from global leaders and experts in academia, industry and regulatory agencies - Uses high quality illustrations, flow charts and tables to explain concepts and text to readers, along with practical examples and research case studies
Nutritional Foundations and Clinical Applications - E-Book
Focusing on nutrition and nutritional therapy from the nurses' perspective, Nutritional Foundations and Clinical Applications: A Nursing Approach, 7th Edition takes a wellness approach based on health promotion and primary prevention It offers guidelines with a human, personal touch, using first-hand accounts to show how nutrition principles apply to patients in real-world practice. This new edition incorporates the most current guidelines and information on key nutrition topics throughout as well as expanded coverage on the role of inflammation in common disease. A favorite of nursing students and instructors, this leading nutrition text promotes healthy diets and shows how nutrition may be...
A Pocket Guide for Student Midwives
This book is written with both degree and diploma student midwives in mind. It is split into two sections, each alphabetical. The first section contains some of the language of midwifery: terms, abbreviations and definitions. The second section contains common conditions, procedures, emergency situations, and supporting information. Each topic includes further factors that involve recognition, prevention, and actions to take in an emergency situation that may be in the form of flow/action charts. The procedures that are included have an overview of the 'how to', (frequently including the preparation needed); and the 'why', supported by research or evidence, and Midwives’ rules and standards (NMC 2004b) and The NMC code of professional conduct: standards for conduct, performance and ethics (NMC 2004a). The references used provide useful evidence to support practice. Finally, the supporting information is varied and ranges from details about Government and international initiatives to available support groups and useful websites.
Insect Immunity
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Applied Aquaculture Biofloc Technology
The intent of this book is to provide a detailed and specific set of guidelines for both aquapreneurs and researchers related to the application of Biofloc Technology in aquaculture. This book discusses key issues related to both adoption and practices for aquaculture businesses, how to monitor and assess quality and quantity of biofloc, and how to manage the microbial composition and sludge reduction risk in the fish and shrimp culture. The book works through the specific application of disease management and feed management tools for aquaculture from the perspective of this technology. Particular attention is paid on comparing the prototypes of floc development and evaluation on its efficacy in aquaculture. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
