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Using examples from the UK, Europe, America, Australia and Asia, this book provides an analysis of the latest thinking and practice in dealing with extreme and sudden reductions in demand for specific tourist destinations or products. It shows that managerial responses, including problem solving and market recovery steps, vary in effectiveness and that recovery may be slow after initial problems are overcome.
Delivers refreshing insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimulate discussion on literature, contemporary issues and various trends essential to theory advancement as well as professional practices from a global perspective.
Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.
Annotation. Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice.
In recent decades, the fast rise of emerging economies, like the BRICS nations, has propelled the growth of tourism worldwide. Meanwhile, a plethora of nature destinations has been developed to meet the diverse needs of the new wave of demand from emerging economies and to entice existing tourists from advanced and rich economies. Nature Tourism augments the current literature on the benefits and pitfalls in recent developments of nature tourism, tracing the history in development, highlighting the ecological impacts and showcasing the current practices in nature tourism, along with discussions on specific tourist markets from holistic viewpoints embracing lessons learned from various destin...
This volume offers insights into pathways towards tourism sustainability, analysing current problem-solving capabilities and competences of governments to deal with specific tourism policy issues (or wicked problems) such as the climate emergency, tourism mobility, indigenous disadvantages, the COVID-19 pandemic, or the P2P economy.
该研究揭示了几个发现:首先,多媒体表达在中国和日本都是网络口碑的重要因素,尤其是在日本消费者中。其次,日本消费者在打算购买时更喜欢传播口碑信息。第三,有用性会影响中国的传播意图,尽管日本似乎并非如此。第四,有用性和信任可以相互增强。最后,提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。