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The Hidden Gem: Success in Africa’s Informal Markets
14th Inaugural Lecture of the Pan-Atlantic University to be delivered on July 14, 2023 by Prof.Uchenna Uzo, BSc. Sociology (Lagos), MSc. Sociology (Lagos), M. Res. Management (Barcelona), Ph.D. Management (Barcelona), Professor of Marketing Lagos Business School, Pan-Atlantic University, Lagos, Nigeria .
Indigenous Management Practices in Africa
Africa is fast becoming an investment destination for firms operating outside the continent, and effective management is central to the realization of organizational goals. This volume evaluates the need for management philosophies and theories that reflect the peculiarities of the African continent.
Corporate Social Responsibility in Developing and Emerging Markets
A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.
Marketing Communications and Brand Development in Emerging Economies Volume I
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value ...
Resilient Businesses for Sustainability
Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity.
Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS
Development of International Entrepreneurship based on Corporate Accounting and Reporting According to IFRS: Part A offers theoretical and methodological insights for tailoring IFRS to evolving needs in global trade partnerships, alongside guidance for integrating IFRS into the management practices of international enterprises.
NEW AND BEST SELLING BOOKS 2023
COLLECTION OF BOOKS PUBLISHED BY THE PAN-ATLANTIC UNIVERSITY PRESS AND A SPECIAL COLLECTION FOR BOOKS PUBLISHED BY THE PAN-ATLANTIC PRESS FOR THE YEAR 2023.
Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift
15th Inaugural Lecture of the Pan-Atlantic University delivered on Sept 1, 2023, by Professor Ogechi Adeola LL.B (Nigeria), B.L. (Nigeria), MBA (Manchester), DBA (Manchester), Professor of Marketing. Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Smart Cities for Sustainability
As decision-makers apply digitalization in global cities to achieve their SDG goals, contributors from around the world here shed light on forthcoming developments in Smart Cities, and set out how to plan for increasingly rapid changes,
