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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
ICA 2019
The advance technological development has led to the revolution on the way people communicating. People, things, and systems now are all connected in cyberspace and optimal results obtained by artificial intelligence (AI) exceeding the capabilities of humans fed back to physical space. This process brings new value to industry and society in ways not possible previously. To explore and examine it, the proceedings comprise themes (1) communication industry and beyond that focused on the concept of personalization to the next level of “mass personalization” in the communication fields, (2) social cultural and its implications that explore communities based on interest, religion, or shared ...
Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization
Globalization is a multi-dimensional concept reflecting the increased economic, social, cultural, and political integration of countries. There has been no pinpointed consensus on the history of globalization; however, the globalization process has gained significant speed as of the 1980s in combination with liberalization. Many countries have removed or loosened barriers over the international flows of goods, services, and production factors. In this context, both liberalization and globalization have led to considerable institutional, economic, social, cultural, and political changes in the world. The liberalization and globalization processes have affected economic units, institutions, cu...
IConVET 2022
The 5th International Conference on Vocational Education and Technology is an international forum specially designed by the Faculty of Engineering and Vocational, Universitas Pendidikan Ganesha to bring together academics, researchers and professionals to present their ideas and experiences in a scientific event. IConVET 2022 welcomes paper submissions for innovative work from researchers from diverse backgrounds including students, teachers, researchers, practitioners and the general public in Education, Vocational and Technology. The IConVET-2022 theme is "Modern Education and Technology in Vocational”. The geographic diversity of our authors came from universities and institutions throu...
PCCS 2019
As an annual event, Padjadjaran Communication Conference Series (PCCS) 2019 continued the agenda to bring together researcher, academics, experts and professionals in examining selected theme by applying multidisciplinary approaches. In 2019, Universitas Padjadjara successfully held this event for the first time in 9 October 2019 at Faculty of Communication Science Universitas Padjadjaran Bandung, Indonesia. There were 81 papers presented during 1 days at the conference from any kind of stakeholders related with communication. Each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection. From all papers submitted, there were 24 papers were accepted successfully for publication based on their area of interest, relevance, research by applying multidisciplinary.
Teori dan Riset Khalayak Media
Membincangkan media, secara langsung maupun tidak, terkait dengan khalayak media itu sendiri. Berbagai riset tentang hubungan media dan khalayak ini tidak sekadar berhenti pada aspek pengukuran seberapa banyak khalayak mengakses media saja, melainkan juga telah berkembang seiring dengan karakteristik media dan perubahan sosial, budaya, sampai pada politik di suatu wilayah. Khalayak juga tidak lagi diposisikan pasif menerima terpaan media, aktif dalam memilih media sesuai kegunaan, namun turut berpartisipasi dan menjadi produsen dari konten media itu sendiri. Buku ini merupakan pelengkap referensi dalam mengkaji khalayak media dari berbagai teori dan perspektifnya. Topik-topik yang menjadi pembahasan dalam buku ini antara lain: Teori-teori khalayak; Efek media dan khalayak; Internet dan khalayak baru; dan Riset terhadap khalayak. Buku persembahan penerbit PrenadaMediaGroup
Manajemen Komunikasi Digital Terkini
Proses komunikasi di dunia digital, tidak berlangsung di ruang hampa, karena itu penting untuk membenahi tata kelola dari pola komunikasi digital. Komunikasi digital adalah realitas dan bentuk baru dari kehidupan manusia modern. Format tersebut, membentuk kompleksitas serta budaya yang menyertainya. Perencanaan komunikasi digital menjadi sebuah hal vital di masa kini. Bila tidak mampu dikelola, kegagalan komunikasi digital bisa jadi berdampak fatal bagi eksistensi sebuah citra. Buku ini menawarkan perspektif yang lengkap dalam mengelola strategi komunikasi digital. Pada akhirnya, buku yang dirangkum dari beberapa penulis yang dijadikan sebuah kolaborasi ini menawarkan kedalaman pembahasan dari aspek teoritik hingga tingkat praktis, disertai berbagai detail operasional dalam mengelola hingga mengukur keberhasilan manajemen komunikasi digital. Semoga dengan kehadiran buku ini dapat menambah khazanah ilmu pengetahuan dan wawasan akan pengetahuan tentang manajemen komunikasi digital terkini.
少數群體語言權利：加拿大、英國、臺灣語言政策之比較
2000年《大眾運輸工具播音語言平等保障法》、2017年《原住民族語言發展法》、2018年《客家基本法》、2019年《國家語言發展法》，及審議中《客家語言發展法（草案）》等法律，不但形塑出臺灣的國家語言政策，而且積極地實現臺灣各固有族群的語言權利。本書以語言人權為理論基礎，探討國際人權法（公民與政治權利國際公約第二十七條）及聯合國機制對少數群體語言權利之制度安排及演繹，並以語言法律、語言專責機關、語言監察為分析構面，就加拿大法語（魁北克模式、安大略模式）、英國（威爾斯語、蘇格蘭蓋爾語）為比較研究對象，並回饋臺灣（客語、原住民族語）之語言政策發展。本書通過嚴謹的雙向匿名學術審查機制，為重要的少數群體語言政策學術著作。
Digitalisasi dan Humanisme dalam Ekonomi Kreatif
Digitalisasi memicu transisi di berbagai bidang. Hal itu mengubah wajah kehidupan. Pola interaksi, gaya berkomunikasi, cara bertransaksi, hingga cara bersosialisasi, berubah secara signifikan. Mau tidak mau, jarak, waktu, bisnis, kreativitas, dan kemanusiaan, harus didefinisikan ulang. Dari perspektif bisnis, dalam hal ini ekonomi kreatif, digitalisasi telah membuat para pelakunya mendapat berbagai kemudahan. Mereka lebih mudah menembus pasar yang besar, memperoleh sumber informasi luas, serta menemukan partner potensial untuk berkolaborasi. Namun, di saat bersamaan mereka juga berhadapan dengan kompetitor yang terus bermunculan. Persoalannya, apakah pelaku ekonomi kreatif dapat menjawab tan...
客語及少數族群語言政策
國立中央大學客家學院長期積累客語研究的厚實基礎，為擴大客家研究視野，以族群關係的角度，透過與國內外少數族群語言政策規劃與實作經驗交流，讓客語、客家事務、客家學院與世界接軌。 2018年適逢客家運動30週年，學院以「語言復振」為議題，邀請英國威爾斯語、德國索勃語、芬蘭薩米語、西班牙加泰隆尼亞語、法國布列塔尼語、比利時荷蘭語、日本阿伊努語專家學者來臺灣，並且和國內客語、原住民族語、閩南語各界翹楚進行交流與對話。2021年年底，邀請歐洲語言平等網絡秘書長、2050威爾斯語計畫主持人、紐西蘭毛利電視臺執行官，及國內客語和原住民族語等機構負責人員，一同討論各國「地方通行語政策」推展的情況。 本書蒐錄這兩次研討會國外學者專家分享的經驗，加上少數族群語言法律的中文翻譯，希冀作為臺灣客語發展的借鏡，同時提供有興趣於少數族群語言研究之讀者參考。
