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Handloom Industry in Action
Study with reference to Orissa, India.
Effectiveness of Advertising
Markets scenario in India is fast changing in character and complexity since last few years, The changes include penetration of mass media into rural and tribal areas in India and mass proliferation of multiplexity of T.V. Channels and audio visual programmes, generations of niche channels for of products and services, increase in the consumer spending habits on other than basic necessities, a more discerning choice behaviour exhibited by consumers and clear indication of consumer preference for better b\value in products and services. A steady development of the economy has indeed influenced these developments. In this competitive world: How can one compete and grow in ever changing competitive market?
Small Scale Industries and Industrial Estates Programme
The Small Scale Industries Sector occupies a position of unique importance in the Indian Economy and development of SSI sector has become one of the thrust areas of the Govt. During the last few decades Govt. has tried to catalyse its growth by offering various policy support and other facilities and above all by providing infrastructural facilities through Industrial Estates Programme.
Service Marketing And Public Transport
Study on Andhra Pradesh State Road Transport Corporation.
Profitability in Public Sector Banks
This book is designed exclusively for the community which has greater interest in evaluating the performance of banking organizations. The book has laid emphasis on the analysis of profitability of Public Sector Banks in general and State Bank of India in particular. In the process of analysis, latest data relating to the key indicators of profitability of different banking groups have been incorporated to exhibit the trend percentages and ratios for a period of one decade i.e 1992-93 to 2001-02. The basic objectives behind the preparation of this book are:
The Cumulative Book Index
A world list of books in the English language.
Bank Marketing
Channeling the scattered savings to productive uses and providing mobility to more than eighty percent of funds flowing through the financial sector, the banking industry assumes a place of prime importance in it. Further, there is a causal link between access to bank credit and growth. So, banks play an important role in the economic development of the country.
Orissa Gazette
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The Indian P.E.N.
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Index India
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