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Kissing the World Goodbye
Jennifer Clark's latest book, Kissing the World Goodbye, is a memoir infused with recipes that invites the reader to crouch down and notice the small things in life we too easily overlook. Everything in this world, no matter how small, is worthy of consideration for Clark, from isopods barreling through Tasmanian soil to the origins of childhood nicknames. Big things matter, too, like siblionic love, a term she coins in an attempt to describe the indescribable connections between siblings. Within this funny, poignant, and often tasty memoir, Clark weaves in serious issues such as the perpetual closeness of various forms of loss, and family members, particularly her sister's, easily moving on in the face of matters that weigh Clark down. And much weighs her down: naming fish, Ernest Borgnine's eyebrows, cell phones, instapots, and more. Bottom line: this lyrical journey reminds us life is messy, funny, fragile, and fleeting. For even as we kiss the world hello, we kiss it goodbye.
Permanent for Now
"Permanent for Now" follows a Holocaust survivor and a disgraced police detective as they travel the country, looking for redemption against their debilitating secrets.
The New Rules of Marketing & PR
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
The New Rules of Marketing and PR
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international ...
No Bullshit Social Media
The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques a...
Counterfactual Love Stories and Other Experiments
Fiction. Asian & Asian American Studies. From fragmented ransom notes to hanging footnotes, contemporary fairy tales to coded text, interconnecting pieces of modal flash fiction to backwards fractal narratives about gradual blindness, transgressive listicles to how-to guides for performative wokeness, variable destinies in downtown Chicago to impossible dating applications, counterfactual relationships to the French translation of adolescence, the conceptual, language-driven short stories in COUNTERFACTUAL LOVE STORIES AND OTHER EXPERIMENTS are an exploration of not just mixed-race/hapa identity in Michigan (and the American Midwest), but also of the infinite ways in which stories can be told, challenged, celebrated, and subverted.
Public Relations Business
Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs a...
The Book of Sharks
Poetry. "THE BOOK OF SHARKS is an accomplishment at the micro and macro level. Rob Carney has crafted lines that you'll want to save for your next tattoo inside of efficient poems that touch on creation myth, forgotten industries, and slices of life in villages he manufactures with a creator's divine spark. All of this works on its own inside of a larger, complex quilt that he has woven into an intricate pattern that revisits themes, finishes stories, and reminds you that THE BOOK OF SHARKS is a larger poem that is greater than just its sharpened teeth."--Jesse Parent "In precise, sharp lines, Rob Carney's THE BOOK OF SHARKS builds and interrogates myth and myth-makers, turning to sharks to ...
Brewing Up a Business
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to c...
