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“The Return of Gandhi”, in my opinion, rightly predicts that the Mahatma would not sit around and mourn the loss of his legacy. Rather, he would travel this great land, see, learn and understand. And he would then spring to action. Dalits and Adivasis constitute the very heart of Indian society and their pain resonated deeply with Gandhi and he saw their upliftment simply as the pursuit of justice. In the course of my work with the United Nations, I have seen just how large an impact Gandhi left on the world. I recall a youth in a totalitarian country once asking me, “You had Gandhi…who do we have?”. In his words was a fervent longing for a leader who spoke to the masses of his cou...
Ageing is a universal and irreversible process. The rate of ageing is not uniform but different from individual to individual. Getting old is the result of the interplay of biological, sociological, psychological, and ecological factors. The interaction of declining fertility and mortality regimes governs the pace of population of ageing. This faster pace of demographic transition in developing countries has resulted in a growth of the aged population not only in proportion to that of the developed countries, but also in absolute numbers. India is a country with a fine tradition of respecting, loving and supporting the aged. As a result of modernization, urbanization and globalization the va...
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod.
Contributed research papers.
This Study Identifies The Trickle Down And Polarisation Effects And Highlights The Strength And Weakness Of Growth Pole Mechanism Thus Prosiding An Insight Into The Role That Can Be Played By The Industrial Towns In Regional Growth.