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Transforming Your Go-to-market Strategy
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Business Solutions for the Global Poor
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
The Five Most Important Questions You Will Ever Ask About Your Organization
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance. Peter Drucker's five questions are: What is our Mission? with Jim Collins Who is our Customer? with Phil Kotler What does the Customer Value? with Jim Kouzes What are our Results? with Judith Rodin What is our Plan? with V. Kasturi Rangan These essential questions, grounded in Peter ...
Space and Beyond
This book discusses the journey of Dr. K Kasturirangan, who shares his experience during his long tenure at ISRO including the Chairmanship of ISRO, subsequently membership of the Rajya Sabha, the Planning Commission and many other responsibilities. Over the past five decades of public and professional service to the nation, Dr. Kasturirangan has graduated from a young researcher in astrophysics working under Vikram Sarabhai to leading India’s space program (ISRO), being entrusted by five successive Prime Ministers, besides dealing with several other domains of responsibilities beyond space, all of which have significantly impacted India’s development. This book centers around select 12 ...
Corporate Information Strategy and Management
The book is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Going to Market
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Infinite Vision
The Aravind Eye Care System, based in India, is the world's largest provider of high-quality eye care. It is also one of the world's most incredible and revolutionary organizations. This is the first book to explore Aravind's history and the distinctive philosophies, practices, and commitments that are the keys to its success.
What is Marketing?
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
