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The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Modern World Wide Web provides a variety of services ranging from e-mail and social networking to banking and shopping. It is difficult for service providers to manage these Internet services, because: (1) they exhibit complex structural organization, where component middleware (such as Java EE) is often used as building platform, and (2) complex session- oriented client behavior makes it hard to predict what impact service management mechanisms will have on application behavior. This book presents several new and novel Internet service management techniques that target two interconnected goals: (1) providing improved Quality-of-Service guarantees to the service clients, and (2) optimizing server resource utilization. These mechanism are representatively chosen to validate the claim that exposing and using detailed information about how clients use Internet services enables mechanisms that achieve the range of goals listed above. This book should be useful to all professionals working in the area of Internet services, or anyone else who may be interested in the latest developments in this exciting area of distributed computing systems research and practice.
What's in the Book The Internet is considered among one of those inventions of modern age which have just revolutionized the world. It's most powerful & versatile source of knowledge for every common man today. It has touched every aspect of our life. Be it some delicate medical condition, be it decorating your home and diet of your loving pets, be it finding the whereabouts of one of your dearest friend of your school, be it very personal problem in your life and many more; information pertaining to anything and everything that we can think of, can be obtained through the Internet. In this book, You will be introduced with the masterminds who were behind the idea of creating a world at the ...
This book provides a comprehensive approach for colleges rethinking their community policy connections. From a ‘pracademic’ perspective, it introduces a new paradigm for contemporary college and community connections through the evolution of research, scholarship and experience, and the application of the Public Affairs discipline from Higher Education Leadership. The book explains how the public affairs forces of Community, Organization, and Administration offer a unique combination of concepts and theory that can transform practice, develop innovation, strengthen communities, and transform lives through a college partnering in a variety of community projects. The book’s defined ethical composition institutes leadership in the public realm, within the Public Affairs Triumvirate; and its discussion of the ‘science to service to philosophy’ will advance higher education strategy scholarship, creating new ideas for how academia and communities can create sustained connections and partnerships for solving problems in any community.
From the Preface: "Get real" was a slang term that became popular in the 1960's when Michael Hickey was growing up in East Boston. It implied that someone wasn't in touch with reality and had to change their way of thinking or living. If you put on the television today, all you might find is one of the hundreds of so-called reality TV shows. More often than not, these reality shows are illusions of reality because the "real persons" utilized as actors/performers are seemingly coached to act in certain ways by the directors, judges, or producers who really control the reality. Nonetheless, reality TV is a modern phenomenon; people watch it constantly, and that does indicate a high degree of t...
Economic measurement has over the years become an important subject in academic and policy researches. Debates in the development of macroeconomic theory and public policy rely on accurate feedback of aggregate data. This book fills the gap between the theory and practice in index numbers. It reviews and explores several important topics which lead to improvement in measuring price and output indices. These include econometric problems in hedonic regression, treatment of seasonal goods in the CPI, output and productivity measurement of government services, efficiency analysis of the health care sector, and a novel approach in calculating the cost-of-living indices for products involving risk and uncertainty. The book serves as a valuable references for academic economists, policy analysts, and economic statisticians.