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Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Kooperationen, Allianzen und Netzwerke
In über 50 Beiträgen beschäftigen sich Wissenschaftler mit den verschiedenen Facetten der zwischenbetrieblichen Kooperation. Dabei werden die theoretische Fundierung sowie die Formen und Entwicklungen ebenso betrachtet wie die Gestaltung und Führung kooperativer Systeme.
Preiswettbewerb in Krisen
Ronny A. Fürst untersucht, wie sich Krisen auf den Preiswettbewerb auswirken, und evaluiert die Eignung von Preissenkungen zur Krisenbewältigung sowohl unter nachfragerorientierten als auch unter konkurrenzorientierten Gesichtspunkten. Auf dieser Basis entwickelt er ein Konzept zur preispolitischen Krisenbewältigung.
Internationale Markenstrategien
Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der Markenstandardisierung und dem Markenwert. Dadurch ist erstmals der empirische Nachweis erbracht, dass eine „glokale“ Markenstrategie eine höhere Erfolgswirkung verspricht als eine globale oder lokale. Kulturelle und politisch-rechtliche Unterschiede der Länder sind dabei zu berücksichtigen.
The Design of Alliance Governance Systems
Strategic alliances have emerged as an important element of firms' strategies. Following suit, research on alliances has blossomed, concentrating on the various forms alliances take, the reasons of their existence, and increasingly embracing questions of alliance management and governance tasks. However, most contributions which address the alliance governance problem are yet rather vague and selective in their conception of alliance governance structures as well as the factors which influence their suitability. The aim of this book is to further advance our understanding of alliance governance and to provide recommendations on the problem of alliance governance design. Following the configu...
Social dilemmas, institutions, and the evolution of cooperation
The question of how cooperation and social order can evolve from a Hobbesian state of nature of a “war of all against all” has always been at the core of social scientific inquiry. Social dilemmas are the main analytical paradigm used by social scientists to explain competition, cooperation, and conflict in human groups. The formal analysis of social dilemmas allows for identifying the conditions under which cooperation evolves or unravels. This knowledge informs the design of institutions that promote cooperative behavior. Yet to gain practical relevance in policymaking and institutional design, predictions derived from the analysis of social dilemmas must be put to an empirical test. T...
An investigation of microRNA target regulation mechanisms using an integrative approach
This work is a showcase for the integration of systems biology and bioinformatics tools, algorithms and models for deciphering biological phenomena. More specifically, it integrates (i) prediction algorithms for identifying and characterizing molecular interactions, (ii) structural modelling of molecule complexes, (iii) network analysis approaches, and (iv) mathematical modelling and simulation. Two comprehensive workflows are implemented for the analysis of collective target gene regulation by microRNAs and for the prediction of cooperating microRNA pairs and their mutual target genes. In two case studies mechanisms of fine-tuned target gene regulation are revealed for different cellular processes and the phenomenon of cooperative target regulation is identified as frequent mechanism of gene regulation in humans.
