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Corporate Community Involvement
"We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?" Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How do they know which activities are really worthwhile? Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever "h...
The New Brand Spirit
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Human Factors in Management and Leadership
Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA
Leveraging Corporate Responsibility
This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Der Königsweg zur Kompetenz. Grundlagen qualitativ-quantitativer Kompetenzerfassung
Einer sowohl quantitativen als auch qualitativen Kompetenzerfassung gehört die Zukunft! Diese Aussage wird hier zuerst philosophisch, psychologisch, pädagogisch und zeitökonomisch begründet. Dass sie sich auch methodologisch und empirisch untermauern lässt, zeigen die 15 vielschichtigen Beiträge dieses Bandes. So will dieses Buch auch zu einem vertieften Verständnis der Kompetenzthematik selbst beitragen.
Corporate Diplomacy
Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting busine...
Kunst Unternehmen Kunst
Ob durch Kunstsponsoring, Kunstevents, Stipendien oder die Konstituierung einer eigenen Sammlung: Immer mehr Unternehmen integrieren Kunst in ihre Tätigkeitsbereiche - mit der Absicht, besser als die Konkurrenz zu sein, wie ein ehemaliger Vorstand von Philip Morris einst zugab. Über eine bloße Imagepflege hinaus wird dabei versucht, die Kompetenzen der Angestellten zu steigern und ein innerbetriebliches Wertesystem zu etablieren, das auf Kreativität, Flexibilität, Selbstorganisation und Engagement abzielt. Von konkreten Fällen ausgehend und mit einem betont interdisziplinären Ansatz hinterfragt Emmanuel Mir die Spielarten der neoliberalen Instrumentalisierung von Kunst.
中国情境下的企业社区参与研究
本书结合治理理论、共生理论、利益相关者理论，界定和划分了基于中国情境的企业参与社区治理的测量维度和指标，构建出企业与社区关系的理论模型，提出变量假设，通过理论探讨和实证分析，发现企业参与社区治理主要涉及环境保护、就业创造和公益与教育三个维度；企业与社区的利益关联度越大，企业参与社区治理的程度越高；企业嵌入社区的程度对企业参与社区治理有正向影响；企业的规模和所在行业对企业参与社区治理的程度影响显著；企业动机和社区资源动员能力对企业参与社区治理有中介作用；社区治理环境与政府回应对企业参与社区治理有调节作用。厘清政府、企业、社区的关系需要社会管理政策的创新。
