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Sustainable Business in the Era of Digital Transformation
  • Language: en
  • Pages: 102

Sustainable Business in the Era of Digital Transformation

Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable Development Goals in accordance with the 2030 Agenda for Sustainable Development depends on research and innovation. Therefore, the transition to sustainable development requires investment in technology, new business models, and social and environmental innovations that contribute to shaping new business and promoting sustainable business practices. This book seeks to understand how sustainability affects core business areas, with a focus on strategic and entrepreneurial activities. Given these ...

Advances in Advertising Research XIV
  • Language: en
  • Pages: 268

Advances in Advertising Research XIV

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Understanding Procrastination at Work
  • Language: en
  • Pages: 283

Understanding Procrastination at Work

Understanding Procrastination at Work focuses primarily on procrastination in the workplace, and offers a synthetic and comprehensive review of major theoretical concepts and empirical findings on general procrastination and its specific manifestations, causes, and consequences in the workplace. Building on theoretical insights and empirical research, the monograph proposes and empirically verifies an expanded conceptual framework that integrates individual and work-related factors that contribute to work procrastination and mechanisms explaining this phenomenon. It sits at the intersection of two disciplines, integrating psychological and management knowledge so that a wider audience may be...

Enterprise Risk Management
  • Language: en
  • Pages: 127

Enterprise Risk Management

ERM is considered a dynamic capability that is critical to companies’ success from strategic and performance perspectives and is increasingly implemented in response to growing pressure from external stakeholders to enact and add legitimacy to existing management control systems. However, implementing ERM is a challenging process where success is dependent on balancing technical and social factors. This book explores the challenges of implementing ERM from technical, cognitive, and social perspectives to enhance the organisation’s capacity to generate and integrate information and knowledge about risk and uncertainty. In existing publications, ERM implementation is mainly viewed from tec...

Entrepreneurship in the BRICS
  • Language: en
  • Pages: 371

Entrepreneurship in the BRICS

Entrepreneurship is a tool of innovation promotion that supports sound economic environments as it stimulates economic growth and development. The BRICS nations, i.e., Brazil, Russia, India, China and South Africa, are a group of emerging countries comprising the highest developmental block of the emerging nations. It is imperative to assess the entrepreneurship policies, strategies, and promotional programmes and their implications for, among others, entrepreneurship funding, economic growth, and employment trends. The COVID-19 pandemic has impacted the entrepreneurship environment and equally steered state funding priorities away from entrepreneurship development support worldwide. This re...

Start-up Strategy and Entrepreneurial Development
  • Language: en
  • Pages: 202

Start-up Strategy and Entrepreneurial Development

The emergence of start-up companies and new forms of entrepreneurship has become a significant challenge for entrepreneurs and decision-makers who shape the businesses and economies of the future. This book presents the results of international research, analyses, and experiences with start-ups, delving into their strengths and weaknesses as well as the challenges and attitudes that drive their quest for success. It identifies and analyzes various determinants that shape entrepreneurship, shedding light on new conditions that inspire and affect running a business in a new dynamically changing economic reality. It also presents strategies and concepts used by novice entrepreneurs to overcome ...

The Virtues of Green Marketing
  • Language: en
  • Pages: 173

The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.

Navigating the Ecological Transition
  • Language: en
  • Pages: 148

Navigating the Ecological Transition

The transition towards sustainability is now a major issue that has taken centre stage in public debate, policy circles, scientific forums, and business roundtables. Higher education institutions focusing on educating tomorrow’s managers and leaders and on business practices are doubly challenged by this development. On the one hand, they must be accountable to their internal stakeholders who strongly identify with the new “environmental awakening”. On the other hand, because of their status as research institutions, they must provide answers and propose solutions to face this challenge which is shaping up to be the most crucial issue that humanity has had to face in the modern era. In...

Video Analytics for Audience Measurement
  • Language: en
  • Pages: 165

Video Analytics for Audience Measurement

  • Type: Book
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  • Published: 2014-10-30
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  • Publisher: Springer

This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.

How to Manage and Survive during a Global Crisis
  • Language: en
  • Pages: 206

How to Manage and Survive during a Global Crisis

Sharma and Leung explore the differences in the national and organizational responses to COVID-19 across various countries. The COVID-19 global pandemic is possibly the worst healthcare disaster ever, and recent studies highlight several differences in the response to COVID-19. Some countries acted quickly with strict measures to successfully contain the initial spread of the COVID-19 and minimize the number of cases and deaths, while others have not been as proactive and have suffered more as a result. The book is organized under distinct themes based on the stages of the COVID-19 pandemic, consisting of (a) discovery and early response, (b) global spread and reactions, (c) early successes and failures, and (d) subsequent waves and new strains. It goes on to analyze the differences in national responses to draw important lessons for managers and governments and concludes with policy recommendations. A useful guide for students, managers, and the general public who are interested in learning about the COVID-19 experience and how such global crises could be managed more effectively in future.