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Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.
This book investigates Vespa restoration in detail. The author strips and rebuilds largeframe models in his workshop, outlining common problems and how to address them. Aimed at the do-it-yourself enthusiast and featuring almost 900 photographs, it is an essential step-by step-guide to the complete renovation of your beloved largeframe scooter.
Stop! Don’t buy a classic Vespa without buying this book first! Having this book in your pocket is just like having a real marque expert by your side. Learn how to spot a bad scooter quickly and how to assess a promising one like a professional. Get the right classic Vespa at the right price!
Stop! Don’t buy a classic Vespa without buying this book first! Having this book in your pocket is just like having a real marque expert by your side. Learn how to spot a bad scooter quickly and how to assess a promising one like a professional. Get the right classic Vespa at the right price!
This charming book, packed with unique artwork and engaging photographs, celebrates scooter mania. In a feast of nostalgia, it takes us through the evolution of the scooter, focusing naturally on all things Lambretta and Vespa, but also covering plenty of obscure and eccentric machinery along the way. Scooter enthusiasm in all its forms receives generous attention, whether as fashion accessory for fifties movie stars, style-conscious transport choice for the Mod generation, or object of worship for today's retro-loving adherents. Scooters take off: rising from the rubble of post-war Italy, Piaggio emerged first with its Vespa (meaning 'wasp'), soon followed by Innocenti and its Lambretta (na...
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The story of Lambretta and Vespa scooters in the UK and their social history.
Readers will fall for a side of Italy rarely seen with the just-turned-forty Peter Moore rattling around the country on the back of an ageing Vespa scooter — like himself, a little rough around the edges, and a bit slow in the mornings perhaps, but basically still OK.
Your number one Vespa restoration resource! With plants in 15 different countries and sales numbering well into the millions worldwide, Vespa is the make among scooter marques. Return your Vespa to its original glory with this complete guide to restoring your prized scooter to 100% original. This information-packed, authentic restoration guide covers both the mechanical and cosmetic restoration of all Vespa motorscooters from 1946-1996.
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.