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Focus
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and small as well as seven actionable research-based strategy enablers to fine tune execution and rally all the stakeholders in a unified direction. By reading this book, you will find answers to the following: What is the state of strategy formulation and execution in companies like mine? Why is the strategy process so frustrating and difficult, and how can it be simplified? How can senior executives on my team meaningfully improve strategy planning and execution to grow sales and profit? How can my company hold the strategy planning process to account? If you are looking for guidance on leading your organization’s strategy and execution for sales and profit growth, this book will serve as a valuable resource for becoming more effective at strategy formulation.
Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
Polymeric Sensors and Actuators
The book exhaustively covers the various polymers that are used for sensors and actuators from the perspective of organic chemistry. The field of polymeric sensors and actuators is developing very rapidly as newly derived polymer materials are suitable for sensor technology. This book uniquely and comprehensively covers the various polymers that are used for sensors and actuators. The author has researched both scientific papers and patents to include all the recent discoveries and applications. Since many chemists may not be very familiar with the physical background as well as how sensors operate, Polymeric Sensors and Actuators includes a general chapter dealing with the overall physics a...
CaLDRON Magazine, February 2014 - Valentine's Day Special
We're reaching out faster than we thought, with the last issue too raking in over 100,000 reads, which sounds like we ought to be aiming at a million plus in the course of the coming year. Keep your fingers crossed folks. You'll find this issue to include recipes from international chefs, which brings in a new level of education for us in terms of exposure to different cultures. We also have an awesome chef and person in Ranveer Brar, from Boston, USA who kindly consented to answer our readers' questions. Especially heartwarming this month, were the stories and recipes sent in, about the first dish cooked by readers for their partners. If you have a similar story to share, please do write in...
The Decline of America
The Decline of America offers a carefully documented analysis of the last seventeen U.S. presidents. These men, eight Democrats and nine Republicans, have shaped the last 100 years, not only for America, but for the world. Each president is profiled with unsparing scrutiny so we can see where it’s all gone wrong. David Schein follows these critiques by proposing ways to improve America’s outlook for the next 100 years—before it’s too late.
Handbook of Marketing Strategy
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketin...
CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY
Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.
Smart Computing and Informatics
This volume contains 68 papers presented at SCI 2016: First International Conference on Smart Computing and Informatics. The conference was held during 3-4 March 2017, Visakhapatnam, India and organized communally by ANITS, Visakhapatnam and supported technically by CSI Division V – Education and Research and PRF, Vizag. This volume contains papers mainly focused on smart computing for cloud storage, data mining and software analysis, and image processing.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Winning In Service Markets: Success Through People, Technology And Strategy
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
