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Selling With Heart and Soul
This book, Selling With Heart and Soul is part of the Body Language Series which focuses on the selling process and how a sales people could benefit from the cues and signals shown by customers in order to close sales. The uniqueness of this book, that we have pointed out the totally misleading and wrong concept in selling and marketing - the Caveat Emptor. In any transaction, sales people cannot shed off their responsibilities by passing the act of discovery to the buyers, sales people must declare according to what they know. If the sellers do not believe in their products, do not sell it until they understood, internalize the products. In addition, this book suggests that marketers and sales people cannot be the tool to create unnecessary demand. One of the extremely wrong concepts of marketing is to push to consumers’ good/service beyond their needs. We have identified that, create unnecessary demand creating bad identity/brand to the organisation.
Body Language Exposed
This book introduces the fundamentals and basic concepts of body language. By reading this book, you should be able to understand the functions of body language, the hidden messages from our gestures and the movement of palm, hands, arms and legs. In addition, facial expression and eye movement are the core fundamentals of body language. Specific examples are given to demonstrate the application of body language in business, health, politics, management and others. With this basic exposure, readers will learn the fundamentals of nonverbal communication that they can use in their daily lives.
Nudge or Fudge
The book Nudge or Fudge helps readers to understand the concepts of behavioural economics in an easy way. The field of behavioural economics remains new in most of the universities in Asia. Behavioural economics describes economic phenomena by considering human beings are not fully rational. It does not mean that the humans are not smart. Humans have limitations that affect their behaviour in some ways. Unlike a robot or homo economicus, most people have difficulties with assessing new information. The example when it comes to stock investments, humans are hardly ever fully rational. While most of the standard economics theory is normative; that means explaining how people should behave, behavioural economics is descriptive explaining how people actually behave.
Synergy Beyond Boundary
A lot of people have limited knowledge about “Standards” or the “ISO”. As a result, they do not understand why the standard is needed and the benefits of standard for the country and their business. This book, Synergy Beyond Boundary, gives a quick understanding of the standards in Malaysia. With mastery of the development of the standard, the industry can apply the right strategy to use standards in their organisation to be the brand for the organisation. The book starts with the introduction of international standards. In this module, you will understand the evaluation of standards internationally. Then, you will know the relationship between the development of international standards and the standards in Malaysia. Then, you will know how the department of standard Malaysia (SM) was initiated and the direction of the department in this module.
Research Methods 1
Graduate on time (GOT) has become the holy grail of success in the world of post-graduate education. The majority of students who enrol in a postgraduate research programme have a strong desire to learn. Motivation, on the other hand, tends to decline on a regular basis. Furthermore, students give up on their education when they cannot see the light at the end of the tunnel. In contrast to the students who chose to withdraw from their programmes, we have encountered thousands of post-graduate students who are able to complete their degrees on time. We were aware of their predicament and the difficulties they were experiencing in their graduate studies. Simply put, students who are unable to ...
Preventable Accident
Occupational safety and health play an important role in sustainability strategies for an organisation. “Preventable Accident” is a book that provides the fundamental concepts of occupational safety and health (OSH) to the readers regardless of industry practitioners or students. The book starts with the introduction of the evolution of OSH in Malaysia. The fundamentals of OSH must be appreciated by professionals who are directly or indirectly involved in OSH so that the OSH practitioners would know the impact of their work to the workplace. The development of OSH in Malaysia is quite established at par with many countries in the world. However, accident cases in Malaysia is still alarming. Continuous efforts need to be done by various parties to improve OSH performance and reduce the accidents.
Humanotorial
HUMANOTORIAL – ISSN 2600-7533 is a free magazine to contribute back to society by sharing knowledge and insights in the area of psychology, economics, behaviour, business, productivity, research and consultancy
From AS to AG
This book is a modest attempt to reminisce the author's career as a PTD officer. The author have served 46 years as a government servant, 35 years as a PTD officer and 11 years as the Auditor-General of Malaysia. Not many officers have served that long in the service of the nation. The Pegawai Tadbir & Diplomatik Service(PTD) has been hailed as the nation’s premier service, as successor to the Malaysian Home and Foreign Service (MHFS) in 1972. The MHFS was the successor to the Malayan Civil Service (MCS) in 1966, which was set up in 1921 by the British Colonial Administration. The PTD and its precursors, the MCS and the MHFS, have played a pivotal and strategic role in national development...
The Humane Way
“The Humane Way: Application of Behavioural Insights” is the first book you must read to understand human behaviour. Many psychology books explain various concepts of psychology such as personality, formation of attitudes, perception, emotions, intelligence, or psychopathology. All these concepts build a fundamental understanding of human beings. This book enables you to look at human behaviour in a different way - the irrational behaviour. The concept of understanding of the behavioural economics captured the interest of several researchers who include Richard H. Thaler, Daniel Kahneman & Tversky, Dan Ariely, George A. Akerlof, and others. All these researchers contribute to the development of knowledge in behavioural economics.
