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Communication
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Quantitative Research Methods for Communication
"A comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors ... encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and presernt their research, the text provides them with the opportunity to immediately apply these skills in research scenarios."--P. [4] of cover.
The Influentials
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Missiological Research
This comprehensive volume is one you will pull off your shelf again and again as you delve into missiological study. The editors could not have made a more thorough or straight-forward volume that will serve researchers across disciplines. Each chapter succinctly defines the method, summarizes its process, suggests resources for more advanced interaction, and provides an exemplar journal article with abstract. Features to look forward to include: Enjoy the benefits of 14 veteran practitioner-scholars who provide clear and concise guidance to empirical research methodology, biblical-theological inquiry, and the integration of the two interdisciplinary approaches.
Nonverbal Messages Tell More
Nonverbal Messages Tell More: A Practical Guide to Nonverbal Communication offers an active and dynamic approach to the study of nonverbal communication. The study of nonverbal cues and messages is a difficult undertaking, but Teri and Michael Gamble have put together a volume that approaches the field from a variety of perspectives. Nonverbal Messages Tell More bridges the relevance gap by making the text more accessible and interesting to students of all levels. It does so by highlighting examples of nonverbal behavior taken from popular culture including film, television, and broadcast and print news. This volume provides a thorough overview of the classic and contemporary research and th...
Nonverbal Behavior in Interpersonal Relations
This text offers a complete and precise explanation of the principles of nonverbal communication. The Fourth Edition continues to provide students with involving and interesting reading that explores how nonverbal behaviors can produce certain communication responses from others. This well-researched book offers conclusions about the research in an easy-to-read and student-friendly style. The authors draw from a wide variety of disciplines and upon their vast experience as instructors, consultants, and corporate trainers to offer a unique blend of social scientific and humanistic approaches to the study of nonverbal behavior. Each chapter includes exercises, activities, self tests, or questionnaires that help students understand the actual and potential impact of nonverbal behaviors on communication. It also helps students build the skills they will need to become competent nonverbal communicators in today's global community.
MediaWriting
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention t...
Communication in a Civil Society
First Published in 2016. Routledge is an imprint of Taylor & Francis, an Informa company.
The Commonwealth
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A Century of Transformation
A Century of Transformation: Studies in Honor of the 100th Anniversary of the Eastern Communication Association celebrates the anniversary of communication as a formally organized professional academic discipline. To mark this occasion, the Eastern Communication Association has compiled a volume of essays examining the many different aspects of the discipline, its history, and its future. The only book of its kind, this landmark anthology covers a multitude of topics, including approaches to studying communication, reviews of the current status of the discipline's major branches, and transformations that the field has experienced throughout its 100-year history. Edited by James W. Chesebro, this volume contains essays written by venerable researchers and professors, alongside selections from some of the field's upcoming leaders. Intended to serve as an analysis of both the past and future of the communication discipline, A Century of Transformation is a valuable resource for capstone courses in communication. It is also captivating reading for anyone interested in the history, growth, and development of the discipline.
