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Strategic Planning for Public Relations
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Becoming a Public Relations Writer
Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.
Veterinary Clinical Epidemiology, Third Edition
While veterinary medicine has always valued the concepts and methods of epidemiology, they are virtually inseparable in today’s clinical practice. With access to an ever-expanding number of journals, as well as countless Internet sources, more and more veterinarians are practicing evidence-based medicine. This is defined as the process of systematically finding, appraising, and adopting research findings as the primary basis for clinical decisions. “An underlying premise of the book is that patient-based research is epidemiologic research....It logically follows that the users of this information, veterinary students and practitioners, be skilled in its application to patient care.” ...
Strategic Planning for Public Relations
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed ...
MediaWriting
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Wri...
Thomas Ewing Jr.
An Ohio family with roots in the South, the Ewings influenced the course of the Midwest for more than fifty years. Patriarch Thomas Ewing, a former Whig senator and cabinet member who made his fortune as a real estate lawyer, raised four major players in the nation’s history—including William Tecumseh “Cump” Sherman, taken into the family as a nine-year-old, who went on to marry his foster sister Ellen. Ronald D. Smith now tells of this extraordinary clan that played a role on the national stage through the illustrious career of one of its sons. In Thomas Ewing Jr.: Frontier Lawyer and Civil War General, Smith introduces us to the Ewing family, little known except among scholars of S...
Gloom Town
Twelve-year-old Rory and his friend Izzy try to foil the plans of Lord Foxglove, for whom Rory works as a valet, and his inhuman accomplices from taking over the world.--
Media Writing Manual
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and feature...
Promoting Emotional Resilience
Grounded in extensive research, this book presents a brief emotion-focused coping skills program that helps clients regulate their affective responses in stressful situations. Cognitive?affective stress management training (CASMT) promotes resilience by integrating cognitive-behavioral strategies with relaxation training, mindfulness, and other techniques. Systematic guidelines are provided for implementing CASMT with individuals or groups. The book includes detailed instructions for using induced affect, a procedure that elicits arousal in session and enables clients to practice new emotion regulation skills. Purchasers get access to a companion website where they can download and print the volume's 16 reproducible handouts and forms in a convenient 8 1/2" x 11" size, and can also download a muscle relaxation training audio track.
Hoodoo
“I loved this book. Told by a narrator you won’t soon forget, it is filled with myth and legend, danger and bravery. Hoodoo is pure folk magic.”—Keith Donohue, New York Times bestselling author Twelve-year-old Hoodoo Hatcher was born into a family with a rich tradition of practicing folk magic: hoodoo, as most people call it. But even though his name is Hoodoo, he can’t seem to cast a simple spell. Then a mysterious man called the Stranger comes to town, and Hoodoo starts dreaming of the dead rising from their graves. Even worse, he soon learns the Stranger is looking for a boy. Not just any boy. A boy named Hoodoo. The entire town is at risk from the Stranger’s black magic, and ...
