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Data Science for Marketing Analytics
Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling en...
Interpretable AI
AI doesn’t have to be a black box. These practical techniques help shine a light on your model’s mysterious inner workings. Make your AI more transparent, and you’ll improve trust in your results, combat data leakage and bias, and ensure compliance with legal requirements. In Interpretable AI, you will learn: Why AI models are hard to interpret Interpreting white box models such as linear regression, decision trees, and generalized additive models Partial dependence plots, LIME, SHAP and Anchors, and other techniques such as saliency mapping, network dissection, and representational learning What fairness is and how to mitigate bias in AI systems Implement robust AI systems that are GD...
Learning JavaScript Design Patterns
Do you want to write beautiful, structured, and maintainable JavaScript by applying modern design patterns to the language? Do you want clean, efficient, manageable code? Want to stay up-to-date with the latest best practices? If so, the updated second edition of Learning JavaScript Design Patterns is the ideal place to start. Author Addy Osmani shows you how to apply modern design patterns to JavaScript and React—including modules, mixins, observers, and mediators. You'll learn about performance and rendering patterns such as server-side rendering and Islands architecture. You'll also learn how architectural patterns like MVC, MVP, and MVVM are useful from the perspective of a modern web ...
The Art of Data-Driven Business
Learn how to make the right decisions for your business with the help of Python recipes and the expertise of data leaders Key FeaturesLearn and practice various clustering techniques to gather market insights Explore real-life use cases from the business world to contextualize your learningWork your way through practical recipes that will reinforce what you have learnedBook Description One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable g...
Applied Machine Learning and AI for Engineers
While many introductory guides to AI are calculus books in disguise, this one mostly eschews the math. Instead, author Jeff Prosise helps engineers and software developers build an intuitive understanding of AI to solve business problems. Need to create a system to detect the sounds of illegal logging in the rainforest, analyze text for sentiment, or predict early failures in rotating machinery? This practical book teaches you the skills necessary to put AI and machine learning to work at your company. Applied Machine Learning and AI for Engineers provides examples and illustrations from the AI and ML course Prosise teaches at companies and research institutions worldwide. There's no fluff a...
Machine Learning Bookcamp
The only way to learn is to practice! In Machine Learning Bookcamp, you''ll create and deploy Python-based machine learning models for a variety of increasingly challenging projects. Taking you from the basics of machine learning to complex applications such as image and text analysis, each new project builds on what you''ve learned in previous chapters. By the end of the bookcamp, you''ll have built a portfolio of business-relevant machine learning projects that hiring managers will be excited to see. about the technology Machine learning is an analysis technique for predicting trends and relationships based on historical data. As ML has matured as a discipline, an established set of algori...
Generative Deep Learning
Generative AI is the hottest topic in tech. This practical book teaches machine learning engineers and data scientists how to use TensorFlow and Keras to create impressive generative deep learning models from scratch, including variational autoencoders (VAEs), generative adversarial networks (GANs), Transformers, normalizing flows, energy-based models, and denoising diffusion models. The book starts with the basics of deep learning and progresses to cutting-edge architectures. Through tips and tricks, you'll understand how to make your models learn more efficiently and become more creative. Discover how VAEs can change facial expressions in photos Train GANs to generate images based on your ...
Hands-On Generative AI with Transformers and Diffusion Models
Learn to use generative AI techniques to create novel text, images, audio, and even music with this practical, hands-on book. Readers will understand how state-of-the-art generative models work, how to fine-tune and adapt them to their needs, and how to combine existing building blocks to create new models and creative applications in different domains. This go-to book introduces theoretical concepts followed by guided practical applications, with extensive code samples and easy-to-understand illustrations. You'll learn how to use open source libraries to utilize transformers and diffusion models, conduct code exploration, and study several existing projects to help guide your work. Build and customize models that can generate text and images Explore trade-offs between using a pretrained model and fine-tuning your own model Create and utilize models that can generate, edit, and modify images in any style Customize transformers and diffusion models for multiple creative purposes Train models that can reflect your own unique style
The Pandas Workshop
Learn the fundamentals of data science with Python by analyzing real datasets and solving problems using pandas Key Features • Learn how to apply data retrieval, transformation, visualization, and modeling techniques using pandas • Become highly efficient in unlocking deeper insights from your data, including databases, web data, and more • Build your experience and confidence with hands-on exercises and activities Book Description The Pandas Workshop will teach you how to be more productive with data and generate real business insights to inform your decision-making. You will be guided through real-world data science problems and shown how to apply key techniques in the context of rea...
How to Lead in Data Science
A practical field guide for the unique challenges of data science leadership, filled with transformative insights, personal experiences, and industry examples.In How to Lead in Data Science you'll master techniques for leading data science at every seniority level, from heading up a single project to overseeing a whole company's data strategy. You'll find advice on plotting your long-term career advancement, as well as quick wins you can put into practice right away.
