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Data Science for Marketing Analytics
  • Language: en
  • Pages: 637

Data Science for Marketing Analytics

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling en...

Interpretable AI
  • Language: en
  • Pages: 326

Interpretable AI

AI doesn’t have to be a black box. These practical techniques help shine a light on your model’s mysterious inner workings. Make your AI more transparent, and you’ll improve trust in your results, combat data leakage and bias, and ensure compliance with legal requirements. In Interpretable AI, you will learn: Why AI models are hard to interpret Interpreting white box models such as linear regression, decision trees, and generalized additive models Partial dependence plots, LIME, SHAP and Anchors, and other techniques such as saliency mapping, network dissection, and representational learning What fairness is and how to mitigate bias in AI systems Implement robust AI systems that are GD...

The Art of Data-Driven Business
  • Language: en
  • Pages: 314

The Art of Data-Driven Business

Learn how to make the right decisions for your business with the help of Python recipes and the expertise of data leaders Key FeaturesLearn and practice various clustering techniques to gather market insights Explore real-life use cases from the business world to contextualize your learningWork your way through practical recipes that will reinforce what you have learnedBook Description One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable g...

Learning JavaScript Design Patterns
  • Language: en
  • Pages: 295

Learning JavaScript Design Patterns

Do you want to write beautiful, structured, and maintainable JavaScript by applying modern design patterns to the language? Do you want clean, efficient, manageable code? Want to stay up-to-date with the latest best practices? If so, the updated second edition of Learning JavaScript Design Patterns is the ideal place to start. Author Addy Osmani shows you how to apply modern design patterns to JavaScript and React—including modules, mixins, observers, and mediators. You'll learn about performance and rendering patterns such as server-side rendering and Islands architecture. You'll also learn how architectural patterns like MVC, MVP, and MVVM are useful from the perspective of a modern web ...

Applied Machine Learning and AI for Engineers
  • Language: en
  • Pages: 428

Applied Machine Learning and AI for Engineers

While many introductory guides to AI are calculus books in disguise, this one mostly eschews the math. Instead, author Jeff Prosise helps engineers and software developers build an intuitive understanding of AI to solve business problems. Need to create a system to detect the sounds of illegal logging in the rainforest, analyze text for sentiment, or predict early failures in rotating machinery? This practical book teaches you the skills necessary to put AI and machine learning to work at your company. Applied Machine Learning and AI for Engineers provides examples and illustrations from the AI and ML course Prosise teaches at companies and research institutions worldwide. There's no fluff a...

Machine Learning Bookcamp
  • Language: en
  • Pages: 470

Machine Learning Bookcamp

The only way to learn is to practice! In Machine Learning Bookcamp, you''ll create and deploy Python-based machine learning models for a variety of increasingly challenging projects. Taking you from the basics of machine learning to complex applications such as image and text analysis, each new project builds on what you''ve learned in previous chapters. By the end of the bookcamp, you''ll have built a portfolio of business-relevant machine learning projects that hiring managers will be excited to see. about the technology Machine learning is an analysis technique for predicting trends and relationships based on historical data. As ML has matured as a discipline, an established set of algori...

Generative Deep Learning
  • Language: en
  • Pages: 448

Generative Deep Learning

Generative AI is the hottest topic in tech. This practical book teaches machine learning engineers and data scientists how to use TensorFlow and Keras to create impressive generative deep learning models from scratch, including variational autoencoders (VAEs), generative adversarial networks (GANs), Transformers, normalizing flows, energy-based models, and denoising diffusion models. The book starts with the basics of deep learning and progresses to cutting-edge architectures. Through tips and tricks, you'll understand how to make your models learn more efficiently and become more creative. Discover how VAEs can change facial expressions in photos Train GANs to generate images based on your ...

Math and Architectures of Deep Learning
  • Language: en
  • Pages: 550

Math and Architectures of Deep Learning

Math and Architectures of Deep Learning bridges the gap between theory and practice, laying out the math of deep learning side by side with practical implementations in Python and PyTorch. You'll peer inside the "black box" to understand how your code is working, and learn to comprehend cutting-edge research you can turn into practical applications. Math and Architectures of Deep Learning sets out the foundations of DL usefully and accessibly to working practitioners. Each chapter explores a new fundamental DL concept or architectural pattern, explaining the underpinning mathematics and demonstrating how they work in practice with well-annotated Python code. You'll start with a primer of basic algebra, calculus, and statistics, working your way up to state-of-the-art DL paradigms taken from the latest research. Learning mathematical foundations and neural network architecture can be challenging, but the payoff is big. You'll be free from blind reliance on pre-packaged DL models and able to build, customize, and re-architect for your specific needs. And when things go wrong, you'll be glad you can quickly identify and fix problems.

Hands-On Generative AI with Transformers and Diffusion Models
  • Language: en
  • Pages: 425

Hands-On Generative AI with Transformers and Diffusion Models

Learn to use generative AI techniques to create novel text, images, audio, and even music with this practical, hands-on book. Readers will understand how state-of-the-art generative models work, how to fine-tune and adapt them to their needs, and how to combine existing building blocks to create new models and creative applications in different domains. This go-to book introduces theoretical concepts followed by guided practical applications, with extensive code samples and easy-to-understand illustrations. You'll learn how to use open source libraries to utilize transformers and diffusion models, conduct code exploration, and study several existing projects to help guide your work. Build and customize models that can generate text and images Explore trade-offs between using a pretrained model and fine-tuning your own model Create and utilize models that can generate, edit, and modify images in any style Customize transformers and diffusion models for multiple creative purposes Train models that can reflect your own unique style

Fundamentals of Deep Learning
  • Language: en
  • Pages: 390

Fundamentals of Deep Learning

We're in the midst of an AI research explosion. Deep learning has unlocked superhuman perception to power our push toward creating self-driving vehicles, defeating human experts at a variety of difficult games including Go, and even generating essays with shockingly coherent prose. But deciphering these breakthroughs often takes a PhD in machine learning and mathematics. The updated second edition of this book describes the intuition behind these innovations without jargon or complexity. Python-proficient programmers, software engineering professionals, and computer science majors will be able to reimplement these breakthroughs on their own and reason about them with a level of sophisticatio...