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The Radical Right During Crisis
While the COVID-19 pandemic overshadowed all else and would quickly have a lasting impact on our daily lives, other events related to the radical right in 2020 soon surfaced. From terrorist attacks in Germany and India to anti-mask protests across the U.S. and Europe, radical right violence escalated in the midst of circulating conspiracy theories and disinformation. The yearbook draws upon insightful analyses from an international network of scholars, policymakers, and practitioners who explore the dynamics and impact of the radical right. It explores a wide range of topics including reflections on authoritarianism and fascism, the role of ideology and (counter-)intellectuals, and radical-right responses to the pandemic and calls for police reform in the height of the Black Lives Matter protests. It ends with important assessments on best approaches towards countering the radical right, both online and offline. This timely overview provides a broad examination of the global radical right in 2020, which will be useful for scholars, students, policymakers, journalists, and the public.
Feminist Perspectives on Advertising
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discu...
Genius on Television
Whether it's Sherlock Holmes solving crimes or Sheldon and Leonard geeking out over sci-fi, geniuses are central figures on many of television's most popular series. They are often enigmatic, displaying superhuman intellect while struggling with mundane aspects of daily life. This collection of new essays explores why TV geniuses fascinate us and how they shape our perceptions of what it means to be highly intelligent. Examining series like Criminal Minds, The Big Bang Theory, Bones, Elementary, Fringe, House, The Mentalist, Monk, Sherlock, Leverage and others, scholars from a variety of disciplines discuss how television both reflects and informs our cultural understanding of genius.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
The Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contai...
Analyzing Ideology and Narratology in Film Series, Sequels, and Trilogies
The study of ideology and narratology in film reveals intricate layers of meaning and cultural significance embedded within cinematic narratives. This exploration delves into how ideologies are conveyed, reinforced, or challenged across multiple installments of a film franchise. By analyzing the narrative structures, character developments, and thematic continuities, scholars can uncover the underlying messages and societal implications that shape audience perceptions. Analyzing Ideology and Narratology in Film Series, Sequels, and Trilogies explores the complex narrative and ideological dimensions within multi-installment cinematic works. It investigates how sequential storytelling in film not only entertains but also reflects and shapes cultural, social, and political ideologies. By examining narrative structures in film series and franchises, this book reveals the subtle ways in which ideologies are constructed, perpetuated, or subverted. Covering topics such as narrative complexity, psychoanalytical analysis, and ideology, this book is a valuable resource for academicians, researchers, post-graduate students, educators, sociologists, and more.
Gender, Supernatural Beings, and the Liminality of Death
Gender, Supernatural Beings, and the Liminality of Death: Monstrous Males/Fatal Females examines representations of the supernatural dead to demonstrate shifts in the manifestation of gender. Including readings of East Asian detectives/cyborgs, Iranian vampires, and African zombies, among others, This collection offers a multi-faceted look at myth, legend, and popular culture representations of the gendered supernatural from a broad range of international contexts. The contributors show that, as creatures pass through the liminal space of death, their new supernatural forms challenge cultural conceptions of gender, masculinity, and femininity.
The Rise of Transtexts
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
Gender and Contemporary Horror in Television
Horror has found a resurgence on television in the post-millennial years. This book will investigate the changing and challenging roles that gender has undergone in TV horror, examining a range of shows, including Hannibal, American Horror Story, The Walking Dead, Penny Dreadful, Supernatural, The Exorcist, iZombie, and Bates Motel.
Breaking Down Joker
Breaking Down Joker offers a compelling, multi-disciplinary examination of a landmark film and media event that was simultaneously both celebrated and derided, and which arrived at a time of unprecedented social malaise. The collection breaks down Joker to explore its aesthetic and ideological representations within the social and cultural context in which it was released. An international team of authors explore Joker’s sightlines and subtexts, the affective relationships, corrosive ideologies, and damning, if ambivalent, messages of this film. The chapters address such themes as white masculinity, identity and perversion, social class and mobility, urban loneliness, movement and music, and questions of reception and activism. With contributions from scholars from screen studies, theatre and performance studies, psychology and psychoanalysis, geography, cultural studies, and sociology, this fully interdisciplinary collection offers a uniquely multiple operational cross-examination of this pivotal film text and will be of great importance to scholars, students, and researchers in these areas.
