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Ethics in Advertising
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Ethics in Advertising
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Jet
The weekly source of African American political and entertainment news.
Boomer
Twenty years ago, the KGB planted an agent in the American Navy. Today he is the commander of an American nuclear attack submarine! Wayne Newell is all-Navy, all-American, all-traitor. A graduate of the Soviet "Charm School," Newell is captain of the nuclear attack submarine USS Pasadena, now patrolling beneath the Pacific. He's convinced his crew that the world is at war — and that the Russians have a deadly masking device that makes Soviet submarines sound exactly like the most crucial ships in the American fleet: the nuclear-powered ballistic missile submarines known as Boomers. The subs that Pasadena detects may sound American — but they're the enemy and must be destroyed. The decept...
The Christmas Disease
The Christmas Disease By: Walt Chaney What starts out as a senior class trip to an amusement park in Florida for some teenagers from a rural high school in Virginia does not end that way when a deadly manufactured virus is released on the entire southeast coast by a diabolical Arab and his band of terrorists. Their goal? Wipe out every American male with Type-O blood. In a mad scramble to avert a worldwide pandemic, a talented trisome of virologists race to determine the nature of this unknown toxin and stop it while scores of healthy American boys and men are falling as bloody victims to this terrible disease that has no identity, no cure, and no vaccine.
Qualitative Research Methods for Media Studies
Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.
Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Jet
The weekly source of African American political and entertainment news.
Social Communication in Advertising
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Ostico Lake Community
With Otisco Lake Community, Roger N. Trendowski chronicles this New York State Finger Lake area's history from the late 1800s to mid-1900s. Gathered from many local archives, private collections, and town historians from Otisco, Marcellus, and Spafford, the unique published and unpublished images show the area's natural beauty. The pictures transport us to the past where some of the same adventurous and entertaining activities still remain today.
