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The Price Advantage
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Walter the Baker
Pretzels give pastries some competition in this delicious board book edition of a classic favorite from the author of The Very Hungry Caterpillar. Walter the Baker is famous for his breads, rolls, cookies, tarts, and pies. The Duke and Duchess especially love his warm sweet rolls, delivered fresh to their castle every morning. But one day the cat spills the milk, and Walter is forced to serve the Duke and Duchess rolls made with water. After one bite the Duke throws down his roll in disgust and summons Walter to the castle. He threatens to banish the baker unless he can take the same dough and make a good-tasting roll that the rising sun can shine through three times. Will Walter succeed in his task, or will he have to leave his town forever? With good humor and the vibrantly colored paper collages that are known and loved the world over, Eric Carle has concocted a delicious book that kids will savor as much as they love eating...shhh...pretzels!
Records of North American Whitetail Deer
Records of North American Whitetail Deer is the definitive history book of trophy whitetail deer in North America. This greatly expanded fourth edition features: Over 7,500 listings of whitetail deer from the Boone and Crockett Club's Records Program dating back to the late 1800s up through December 31, 2002; that's nearly double the entries from the previous edition published just seven years ago. Over 35 new state and provincial records; geographic analysis of each state in the U.S., highlighting the top trophy-producing counties; individual state and provincial lists of typical and non-typical whitetail and Coues' deer; photos of all the state, provincial, and Mexican typical and non-typical whitetail deer records; numerous field photos of trophy quality whitetail deer; reproductions of typical and non-typical whitetail deer score charts with basic scoring instructions.
The Price Advantage
A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business envi...
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Official Bulletin
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