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During the last couple of years we learned that infonnation and communication technologies have to be seen as key factors for the success in various industries. Especially in tourism it became evident, that missing the developments in this sector could not only be fatal for the unfolding of the businesses, but also unrenouncable in order to withstand in competition. The objective of ENTER is to show the chance that infonnation technology offers for all participants in the touristic competition to act successfully in permanently changing infonnation environments. It reflects the important role of infonnation technologies in this field. Within the last six years ENTER united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and infonnation technology. The conferences scope is to provide an international platfonn to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The various points of view of all the participants in workshops, reports and discussions always lead to most interesting perceptions.
The conference ENTER • International Conference on However, the tourist market has several specific characteristics Information and Communications Technologies in Tourism with regard to the use of technological infrastructure: represents a fll'St attempt • On the demand side computerized reservation and general • to provide an international forum for the discussion of the distribution systems (eRS and GDS), managed by big role of telecommunication and information systems in airlines, are well organized and technological pioneers. In tourism, the past they typically focused on the business traveller, • to inform potential users and people concerned with the nowadays they also try to c...
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Information and Telecommunication Technologies increasingly propel the tourism industry and have become one of the most important determinants of the competitiveness for both the public and the private sectors. It is quite evident that tourism organisations which fail to take advantage of the emergent opportunities introduced by technology will lose considerable market share and suffer strategic disadvantages. Business processes re-engineering is essential therefore throughout the tourism industry. Encouragingly tourism organisations respond to the challenges and a large number of principals use technology in both operational and strategic functions. However, technology threatens traditional...
For the fourth time now, experts in tourism from various countries come to attend the ENTER conference in order to inform themselves and others about the current devel opments in the usage of information and communication technologies. The ENTER conference is thought as a platform for the exchange of ideas, experi ences, opinions, and visions among scientists and practitioners. The visions presented at the last three ENTER conferences have triggered many requirements of important on-going and planned projects in the application of communication and information technologies in tourism. The scope of the papers of this proceedings covers the most recent and relevant to pics in our area of inter...
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as well as external factors such as culture and the digital divide. In addition to external and firm factors, personal factors such as ownership and leadership are explored at various stages of adoption. The findings indicate that the role of leadership is much more significant than has been previously posited, and this book therefore recommends a new theoretical model with practical implications for determining technology adoption.
This major reference work the first of its kind provides a comprehensive and authoritative introduction to the large and growing literature on contingent valuation. It includes entries on over 7,500 contingent valuation papers and studies from over 130 countries covering both the published and grey literatures. This book provides an interpretive historical account of the development of contingent valuation, the most commonly used approach to placing a value on goods not normally sold in the marketplace. The major fields catalogued here include culture, the environment, and health application. This bibliography is an ideal starting point for researchers wanting to find other studies that have...
ENTER has now met for six years, providing a valuable forum for researchers and practitioners to discuss and debate their ideas and perspectives regarding the nature and role of tourism and information technology in global society. Over the years, the nature and rate of change in the tourism industry has been overwhelming. The internet and related technologies are now dominant agents of change and have created a "new economy" which requires new processes and strategies to replace those developed for the "old economy". The theme of ENTER 2000, "Keeping Pace with Change - New Frontiers for IT and Tourism", captures the challenges that we face at the beginning of the new millennium. The papers ...
Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: ABBILDUNGSVERZEICHNISIII TABELLENVERZEICHNISVI ABKÜRZUNGSVERZEICHNISII 1.EINLEITUNG1 1.1PROBLEMSTELLUNG1 1.2GANG DER UNTERSUCHUNG2 2.DEFINITIONEN UND ABGRENZUNGEN3 2.1NEUE MEDIEN3 2.2TOURISTIK-MARKETING5 3.SITUATIONSANALYSE8 3.1UMFELDANALYSE8 3.1.1TECHNOLOGISCHE ENTWICKLUNG8 3.1.2GESELLSCHAFTLICHE STRÖMUNGEN17 3.2MARKTANALYSE19 3.2.1TOURISMUSMARKT19 3.2.2MARKT FÜR NEUE MEDIEN22 4.ANWENDUNGSSPEKTRUM DER NEUEN MEDIEN IM TOURISTIK-MARKETING30 4.1STRATEGISCHES TOURISTIK-MARKETING UND NEUE MEDIEN30 4.1.1ERKENNTNISSE DES STRATEGISCHEN DIENSTLEISTUNGS-MARKETING30 4.1.2IMPLIKATIONEN FÜR DEN STRATEGISCHEN EINSATZ NEUER MEDIEN33 4.2MARKETING-FO...