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Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization
In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government r...
Social Marketing
Harness commercial marketing techniques to spark social change! American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!
Gender, Development and Globalization
Gender, Development, and Globalization is the leading primer on global feminist economics and development. Lourdes Benería, a pioneer in the field of feminist economics, is joined in this second edition by Gunseli Berik and Maria Floro to update the text to reflect the major theoretical, empirical, and methodological contributions and global developments in the last decade. Its interdisciplinary investigation remains accessible to a broad audience interested in an analytical treatment of the impact of globalization processes on development and wellbeing in general and on social and gender equality in particular. The revision will continue to provide a wide-ranging discussion of the strategi...
Green Business
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Disadvantaged Childhoods and Humanitarian Intervention
This book explores how humanitarian interventions for children in difficult circumstances engage in affective commodification of disadvantaged childhoods. The chapters consider how transnational charitable industries are created and mobilized around childhood need—highlighting children in situations of war and poverty, and with indeterminate access to health and education—to redirect global resource flows and sentiments in order to address concerns of child suffering. The authors discuss examples from around the world to show how, as much as these processes can help achieve the goals of aid organizations, such practices can also perpetuate the conditions that organizations seek to alleviate and thereby endanger the very children they intend to help.
The Oxford Handbook of U.S. Women's Social Movement Activism
The Oxford Handbook of U.S. Women's Social Movement Activism provides a comprehensive examination of scholarly research and knowledge on a variety of aspects of women's collective activism in the United States, tracing both continuities and critical changes over time.
Marketing for Nonprofit Organizations
A comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. Covers important topics to non-profit professionals, ie branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals.
Concise Encyclopedia of Church and Religious Organization Marketing
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effective...
None of the Above
Compares secular attitudes characterizing “religious nones” in the United States and Canada Almost a quarter of American and Canadian adults are nonreligious, while teens and young adults are even less likely to identify religiously. None of the Above explores the growing phenomenon of “religious nones” in North America. Who are the religious nones? Why, and where, is this population growing? While there has been increased attention on secularism in both Europe and the United States, little work to date has focused on Canada. Joel Thiessen and Sarah Wilkins-Laflamme turn to survey and interview data to explore how a nonreligious identity impacts a variety of aspects of daily life in ...
