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INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
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A review of available information, studies, and evaluations to determine the kinds of multiservice, school-linked approaches focused on school-age population and their families; the relative strengths and weaknesses of these approaches; and the circumstances under which each appears most appropriate. Identifies the problems and barriers encountered when using the school as a hub for delivering services, and much more. Charts and tables.
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The only book you need to make incredible money with your website. Nelson Bates' step-by-step instructions detail everything you need to know to start and run your own profitable website business.
In The Future Once Happened Here, Fred Siegel tells an incredible story about the fate of America's most influential cities; New York, Washington, D.C., and Los Angeles. Standing as metaphors for America's urban life because of their stature as nerve centers of the nation, these three cities - once celebrated for their excitement and creativity as well as their ability to incorporate immigrants and solve the nation's problems - were all caught up in the social policies born in the '60s and '70s and, as a consequence, faltered badly in dealing with the politics of race and the quality of their residents' lives in the '80s and '90s. Each of Siegel's three urban portraits shows the desperate remedies undertaken by cities searching for a lifeline back to the future whose promise they once seemed to embody. In a narrative that acknowledges the large historical forces that have remade the face of America over the last three decades, but insists that social policies are not merely foregone conclusions waiting to happen, Siegel holds up a mirror to our urban naure and tells us much about the way we live now.
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