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In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved.The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe's boyhood dreams. The little muscle magazine Joe started, working at his family's dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipm...
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
The founders of the modern fitness movement draw on the training secrets of the pros to reveal the Weider Triangle Method, a program to promote peak performance through nutrition, skill training, and variable weight training.
As the International Federation of BodyBuilders (IFBB) worldwide official training log, this second edition enjoys a unique recognition. This is the most complete, up-to-date training tool for effectively monitoring safe, regular, progressive and balanced weight training and aerobic workouts for a full year. The 'Weider Weight Training Log' is unique and versatile. It first looks for men and women who introduced fitness and weight training activities in their lifestyle. It is designed to appeal to all levels -- beginners, casual and serious fitness enthusiasts. The book is endorsed by Ben Weider, the International President of the IFBB with 173 countries as members and his famous brother, Jo...
Women with muscles are a recent phenomenon. While generating a good deal of interest, both positive and negative, their importance to the cultural landscape has yet to be acknowledged. Leslie Heywood looks at female body building as a metaphor for how women fare in our current political and cultural climate. BODYMAKERS reveals how female bodybuilders find themselves both trapped and empowered by their sport. 14 illustrations.
"If you want to read about...fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do not compute in a single sentence, this is also the book. Open it up and get acquainted with a bevy of compelling characters who reveal how they've don it and get their tips on how you can do it, too." —Edward Greenspon, Editor-in-Chief, The Globe and Mail "I am neither a businessman an entrepreneur, but this book gave me practical ideas on how to better cope in an industry that, like so many others, is changing at the speed of light. Brody and Raffa chronicle some amazing and inspirational Canad...
'Huge' is a complete, 4-phase bodybuilding programme. Phase 1: MASS ATTACK -- A demanding, 13-week phase that will build mass with brutal animalistic intensity. Phase 2: POWER SURGE -- Designed to rewire your central nervous system to master your body's response to intensely heavy loads. Phase 3: THE NEXT STEP -- Now it's time to get meatier. Your muscles are begging for a growth stimulus. Now your body is primed to add mass. It's grow time. Phase 4: RIP IT UP -- Blast away your mid-section while maintaining your muscle mass. This creates the appearance of greater size and muscularity. Learn how to mentally overcome the pain threshold and take your physical capabilities farther than you ever have before. Featuring awe-inspiring photographs on high-quality paper to keep you motivated all year long.
In this guidebook to health, the editors of Muscle & Fitness magazine provide a five week plan as well as tips and strategies to get—and stay—motivated in obtaining well defined and toned abs. There are more than 70 workout routines presented with full-color photos to guide readers in the best possible way to achieve the goal of that tight “six-pack.” Throughout all the fitness routines there are informative tips and fast facts to make sure readers are performing the exercise in the safest and most effective manner. Additionally, to complete the workout program, instruction in nutrition to ensure one’s body is getting the proper mix of protein or carbohydrates just when it needs them is included.
Boxed set which includes the book, six exercise charts and three anatomical charts. German edition also available.