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Handbook of Research on Gender and Marketing
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Restaging the Future
An examination of neoliberal ideology’s ascendance in 1990s and 2000s British politics and society through its effect on state-supported performance practices Post-Thatcher, British cultural politics were shaped by the government’s use of the arts in service of its own social and economic agenda. Restaging the Future: Neoliberalization, Theater, and Performance in Britain interrogates how arts practices and cultural institutions were enmeshed with the particular processes of neoliberalization mobilized at the end of the twentieth century and into the twenty-first. Louise Owen traces the uneasy entanglement of performance with neoliberalism's marketization of social life. Focusing on this...
Consumer Behaviour International Edition 1/e
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Gender, Science and Innovation
Gender, Science and Innovation explores the contemporary challenges facing women scientists in academia and develops effective strategies to improve gender equality. Addressing an important gap in current knowledge, chapters offer a range of international perspectives from diverse contexts, countries and institutional settings. This book is an essential contribution to the literature for academics, researchers and policy makers concerned with improving gender equality in academia and seeking to learn from the experiences of others.
Vertebrate Mating Systems
This book reviews the relationship of mating systems with other aspects of vertebrate biology. It presents many stimulating new perspectives and ideas on mating systems studies. While many of the authors present some of their own research, in all cases they underline the general relevance of their work and speculate on future directions of scientific inquiry.
The Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, es...
Gendering Theory in Marketing and Consumer Research
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightfu...
Struggles and Successes in the Pursuit of Sustainable Development
The challenges associated with the struggles for attainment of the Sustainable Development Goals (SDGs) and objectives are as diverse and complex as the variety of human societies, national conditions and natural ecosystems worldwide. Despite decades of economic growth and technological advances, our world is plagued by poverty, hunger, disease, conflicts and inequality, and many societies are under the strain of environmental changes and governance failure. Such global-scale challenges call for the SDGs to be translated beyond bold concepts and aspirational targets into concrete programs and feasible plans that are substantively valuable, locally acceptable, pragmatic and operationally impl...
Integrating Gender Equality into Business and Management Education
This volume addresses the need to integrate gender equality into business and management education and provides examples of leading initiatives illustrating how this can occur from various disciplinary and global perspectives. Gender inequality has a long history in business schools and the workplace, and traditions are hard to change. Some disciplines remain resolutely gendered, affecting both women and men; and case materials on women leaders and managers are still rare.The chapters provide conceptual and research rationales as to why responsible management education must address the issue of gender equality. They also identify materials and resources to assist faculty in integrating gende...
