Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Professional Selling
Professional Selling: Types, Approaches and Management is an essential guide that covers the role of professional selling as part of an organization’s integrated marketing system. It presents, in detail, the various types of professional selling functions as well as the process of presenting a product to a customer and closing a sale. It describes how a professional salesperson should follow up after a sale in order to maintain customer satisfaction and develop a long-term relationship. This professional reference goes global, too, by discussing sales and negotiation activities in different cultures. The book does more than discuss the steps of selling; it also includes comprehensive information about what it takes to manage key accounts as well as salespeople, especially recruitment, training, compensation, and evaluation. It features exercises, cases, and role-playing to achieve its objectives. Salespeople and managers alike will benefit from the knowledge and guidance provided in Professional Selling: Types, Approaches and Management.
Business Negotiation
None
Sales Management
None
B2B Research and Managerial Relevance
Contemporary managers regularly face complex multifunctional problems. Unfortunately, researchers are not always there to help them. The research conducted within the B2B field is often of a high quality and magnitude, but does not always seem to reach managers to a great extent. There are also signs that the gap between managers and researchers could be especially significant when it comes to industrial marketing (Brennan & Turnbull, 2000, 2002, Ankers & Brennan, 2002). We believe that this development could jeopardize the long-term health of the B2B marketing field and that further elaboration is called for; hence, this ebook. We are not alone - 82 percent of B2B marketing researchers beli...
Essentials of Services Marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American,...
