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IP Valuation and Management
In a time of great economic, social and political change in the world, intellectual property is more important than ever. Given the current trouble surrounding businesses and portfolios, clients are actively seeking legal guidance and advisement to make wise decisions about intellectual property. IP Valuation and Management is an easy-to-use, concisely thorough reference. This book delves into how intellectual property is defined, grouped, valued, managed and monetized.
Intellectual Property Valuation
"In this book, we attempt to cover some frequently asked questions on intellectual property and intangible assets and to engage in brief discussions on the subject of identifying value. We identify many of the main types of intellectual property and intangible assets. We also look at the primary, traditional, and not-so-traditional methods of valuing these assets and include case studies and various situations in which the valuation of these assets is required." -- from the Introduction, p. 3.
Right of Publicity
A unique resource for lawyers, business and talent managers, and celebrities themselves, this book examines the increasingly important method of valuing rights of publicity and celebrity brands in addition to providing guidance for striking stronger and more lucrative deals. It covers the legal context, the parallels between traditional brands and celebrity brands, and the structuring, pricing, and challenges of deals for all types of celebrities. This book will help those who work with right of publicity to understand today's law and deal making; engage in more and better deals with fewer problems; and learn how to earn greater income from rights of publicity.
The Intangible Assets Handbook
This handbook is intended as a useful document for intangible asset management inquiries, with a special emphasis on licensing, transaction due diligence and bankruptcy. It attempts to help improve the management of companies with underleveraged intangible asset portfolios. Relevant exhibits, case studies, common terms, and a detailed index are also included.
Right of Publicity
Right of publicity is multi-faceted, complex, and continuing to evolve. Right of Publicity: Analysis, Valuation and the Law is a unique book that brings together two truly unique phenomena: the legal aspects of the rights of publicity, which are increasingly talked about, utilized, expanded and litigated. The second is cultural and business based, the rapid growth of celebrity branding via licensing, promotion, merchandising, and endorsement.As a result of these trends, right of publicity is one of the fastest growing areas of intellectual property law, marketing and branding, and licensing, merchandising, endorsements, and promotion. Right of Publicity by nationally known author and valuati...
Expert Witnesses, Valuation, & Damages
Expert Witnesses, Valuation, and Damages discusses how to best use experts, when to hire them, how to find good ones, and how to test whether they have adequate knowledge. It can be used whenever expert skills in economics, IP valuation analysis, and IP business management issues are needed.
Licensing Royalty Rates
This valuable reference presents the and“goingand” royalty rate for virtually any product, including over 1,500 products and services in ten lucrative categoriesand—art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. The essential reference for both beginning and more experienced licensing professionals. By Gregory J. Battersby, Charles W. Grimes Knowing the and“goingand” royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2016 Edition . Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds ...
Licensing Update 2017 Edition
Licensing Update 2017 is the definitive one-volume handbook covering the year's most significant cases and developments in licensing. It identifies critical trends that licensing professionals and practitioners must understand thoroughly in this rapidly evolving area. Up-to-date, incisive, analytical, and essential, this valuable manual helps you keep up with the explosive pace of licensing with guidance from licensing experts in their area of specialty. You'll find in-depth insights and valuable analysis on recent developments and important trends of licensing issues from leading practitioners who are experts in their field. Licensing Update 2017 is organized as a handy "quick reference" to help you save time in structuring stronger agreements to protect your licensing interest. You'll get extensive coverage of developments in audit and accounting practices, tax considerations, antitrust concerns and many of the bottom-line issues that you need to address to ensure day-to-day profitability of your license agreements.
Nanotechnology Commercialization for Managers and Scientists
The nanotechnology industry is a fast growing industry with many unique characteristics. When bringing the results of nanotechnology research to the market, companies and universities run into unforeseen problems related to intellectual property rights and other legal and regulatory issues. An effective commercialization of the results of research
