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Hearings
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Internal Marketing
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Managing Sales Professionals
Managing Sales Professionals cuts to the critical specifics for business owners, consultants, and sales managers. In a practical how-to approach, readers can find realistic methods to plan, organize, staff, operate, and evaluate a sales force and its activities. The author integrates the marketing mix as it relates to selling and then delves into the daily situations and problems sales managers may encounter. Questions at the end of each chapter help solidify the knowledge and ideas gained through the cases presented in the chapter.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Strategic Planning for Not-for-Profit Organizations
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring direction and unity to their organizations and help create a sense of enthusiasm and anticipation as organizations’visions of what they can be begin to unfold. Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly...
Business in Mexico
You'll find Business in Mexico the ideal handbook for effective cross-cultural business dealings. You'll gain information on culture and behavior as they relate to U.S.-Mexican business protocol and relationships, background on the country and culture of Mexico, and guidelines for social and business interactions. You'll learn of the historical differences between North American and Latin cultures and the resulting effects on interpersonal and business relations. Since it is impossible to predict all social situations, the authors provide information to enable you to use common sense in situations not specifically addressed in the book. To help you do business more smoothly in Mexico, Busine...
Report
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Strategic Planning for Private Higher Education
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher E...
Selling Without Confrontation
This innovative how-to guide shows salespeople how to achieve success in a highly competitive marketplace. Selling Without Confrontation contains practical and proven techniques you can use to think, act, communicate, and sell from the client's viewpoint. You will learn how to take the client's thought process from the planning and preparation stages to the closing and follow-up activities. You will also learn to see products and services as your clients view them and become more effective in evaluating the needs of clients and in developing recommendations and proposals from the client's side of the negotiating table. The sales staff of the fictitious Mammoth Enterprises showcases the corre...
Environmental Marketing
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative ...
