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Handbook of Demographics for Marketing & Advertising
  • Language: en
  • Pages: 342

Handbook of Demographics for Marketing & Advertising

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

Marketing
  • Language: en
  • Pages: 730

Marketing

None

Growing Up Postmodern
  • Language: en
  • Pages: 280

Growing Up Postmodern

This collection takes its inspiration from Paul Goodman's Growing Up Absurd, a landmark critique of American culture at the end of the 1950s. Goodman called for a revival of social investment in urban planning, public welfare, workplace democracy, free speech, racial harmony, sexual freedom, popular culture, and education to produce a society that could inspire young people, and an adult society worth joining. In postmodernity, Goodman's enlightenment-era vision of social progress has been judged obsolete. For many postmodern critics, subjectivity is formed and expressed not through social investment, but through consumption; the freedom to consume has replaced political empowerment. But the...

The New Relationship
  • Language: en
  • Pages: 32

The New Relationship

  • Type: Book
  • -
  • Published: 1969
  • -
  • Publisher: Unknown

None

The Systems Approach to Management
  • Language: en
  • Pages: 80
Measuring Markets
  • Language: en
  • Pages: 112

Measuring Markets

  • Type: Book
  • -
  • Published: 1979
  • -
  • Publisher: Unknown

None

Measuring Markets
  • Language: en
  • Pages: 116

Measuring Markets

  • Type: Book
  • -
  • Published: 1979
  • -
  • Publisher: Unknown

None

The Conference on Inflation
  • Language: en
  • Pages: 560

The Conference on Inflation

  • Type: Book
  • -
  • Published: 1974
  • -
  • Publisher: Unknown

None

Life Style and Psychographics
  • Language: en
  • Pages: 17

Life Style and Psychographics

Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and stra...

Fair Housing Amendments Act of 1987
  • Language: en
  • Pages: 1104