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Prehistory of the Paximadi Peninsula, Euboea
The results of two related fieldwork projects are presented: a brief salvage excavation at Plakari (a Final Neolithic site near the modern town of Karystos) and a survey of prehistoric sites on the Paximadi peninsula (the western arm of the Karystos bay), both located in southern Euboea. These ventures were part of the larger mission of the Southern Euboea Exploration Project (SEEP), a multidisciplinary research program dedicated to the study of the Karystian past and which maintained a presence in southern Euboea for over 25 years. These projects have found that, contrary to what archaeologists once believed, southern Euboea was hardly an uninhabited and isolated region in prehistory. The inhabitants actively participated in the expanded maritime and social landscape that characterized the later Neolithic and Early Bronze Age in the Aegean, taking part in exchange networks of stone, ceramics, marble figurines and vessels, and possibly agricultural goods and metalwork.
Feature Films, 1950-1959
In the 1950s, television pushed filmmakers toward such processes as CinemaScope and the increasing use of color. Serials and B Westerns, two staples since the silent era, were no longer money-makers and vanished, while the new breed of producers began to challenge the censorship code, bringing an ever-increasing amount of more explicit movies to theaters. From Aaron Slick from Punkin Crick (Paramount, 1952) to Zombies of Mora Tau (Columbia, 1957), this comprehensive work provides full filmographic data on 3,078 American films of the 1950s. Each entry includes full cast and credits, songs, running time, alternate titles and availability on video. The entries conclude with a brief plot description. An appendix lists the award winning films from the decade.
Satisfaction: A Behavioral Perspective on the Consumer
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Hollywood's Last Golden Age
Between 1967 and 1976 a number of extraordinary factors converged to produce an uncommonly adventurous era in the history of American film. The end of censorship, the decline of the studio system, economic changes in the industry, and demographic shifts among audiences, filmmakers, and critics created an unprecedented opportunity for a new type of Hollywood movie, one that Jonathan Kirshner identifies as the "seventies film." In Hollywood's Last Golden Age, Kirshner shows the ways in which key films from this period—including Chinatown, Five Easy Pieces, The Graduate, and Nashville, as well as underappreciated films such as The Friends of Eddie Coyle, Klute, and Night Moves—were importan...
Finders, Keepers
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Matthau
Funny yet down-to-earth, honest yet full of exaggeration, actor Walter Matthau (1920-2000) will always occupy a place in America's heart as one of the great comic talents of his generation. Born Walter Matuschanskayasky into Jewish tenements on New York's Lower East Side, he was a child actor in New York Yiddish theater, and later a World War II Air Force radioman-gunner. He paid dues for ten years on Broadway, in summer stock, and on television before landing his film debut The Kentuckian in 1955. By the time of his 1968 casting as cantankerous but lovable slob Oscar Madison in the film version of Neil Simon's The Odd Couple, Matthau had won major Hollywood stardom. Based on dozens of interviews and extensive research, this book covers the breadth of his often-complicated personal life and multi-faceted career, including his unforgettable performances in such films as The Fortune Cookie, A Guide for the Married Man, Plaza Suite, Charley Varrick, The Taking of Pelham One Two Three, The Sunshine Boys, The Bad News Bears, California Suite, and Grumpy Old Men.
The Meaningful Brand
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
