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Sport Marketing
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Contemporary Sport Management
Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession. This latest edition offers much new and updated material: A new chapter on analytics in the sport industry New and updated internat...
Contemporary Sport Management 6th Edition
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.
Event Management
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Research Handbook on Luxury Branding
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Buried Talents
If God calls women to lead, what holds them back? Using social science research and interviews, Susan Harris Howell examines how gendered messages inside and outside the church pull men toward leadership and women away from it. As opportunities for women continue to expand, Howell provides compelling guidance for how we can remove obstacles that keep women from fully using their gifts.
Encyclopedia of Sports Management and Marketing
The first reference resource to bring both sports management and sports marketing all together in one place.
Sport Marketing
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author...
The Ethics of Entrepreneurship Education
How to handle the ethical challenges raised by entrepreneurship education amid its explosive growth in colleges—from the perspective of an educator, administrator, investor, inventor, and former student entrepreneur. Entrepreneurship is now everywhere on college campuses: from classes and contests to accelerators and incubators spread across diverse departments and programs. These activities cultivate tomorrow’s Facebooks and Googles but can also put profit in conflict with pedagogy. Should faculty keep information about student start-ups confidential? Should universities, or educators personally, invest in student start-ups? Should educators adjudicate disputes between student founders?...
Being Sweet
In 1939, five-year-old Carl "Sweet" Donner believes the whole world loves him. He trusts all the grown-ups around him and never questions the wisdom of their teachings. But his halcyon days are numbered. Sweet's idyllic views are shattered by events wrought by World War II and the natural human frailty of those he loves. From each tragedy, setback, and failure, he recovers and learns a lesson-oft-times a logically warped one. Nearly killed during one of his escapades, he makes a remarkable recovery after a lengthy convalescence. He is convinced that he is invulnerable and blessed with luck as no other boy could be. By his eighth birthday, he is doubtful yet incorrigible, sure of nothing but his ability to outsmart those he feels will misrule his life or invade his rights. Sweet lands in a lot trouble but somehow always manages to prevail-well, almost always.
