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Imagination and Ethical Ideals
Imagination and Ethical Ideals is an interdisciplinary work which investigates some of the links between moral philosophy and moral psychology, with implications for both personal ethics and social philosophy. Tierney begins with the argument that the widespread fascination with moral principles has led moral philosophers into a dead end, which is revealed both by their inability to deal with the problem of relativism, and by the felt irrelevancy of moral philosophy to the lives that people are actually striving to lead. He then offers an alternative account of the nature of ethical thought, grounded in a theory of imaginative ethical ideals. A psychological framework for ideals is then developed using the results of contemporary psychoanalysis and psychology, particularly the self psychology of Heinz Kohut.
Textual Dynamics of the Professions
Textual Dynamics of the Professions is a collection of fifteen essays examining the real effects of text on professional practices--in academic, scientific, and business settings. Charles Bazerman and James Paradis describe textual dynamics as an interaction in which professional texts and discourses are constructed by, and in turn construct, social practices. In the burgeoning field of discourse theory, this anthology stands apart in its treatment of a wide range of professional texts, including case studies, student papers, medieval letters, and product instructions, and in the inclusion of authors from a variety of disciplines. Invaluable to the new pedagogical field of "writing across the curriculum," Textual Dynamics of the Professions is also a significant intervention into the studies of rhetoric, writing theory, and the sociology of knowledge.
The Ubiquity of Metaphor
This volume brings together a number of articles representative of the present outlook on the importance of metaphors, and of the work done on metaphors in several domains of (psycho)linguistics. The first part of the volume deals with metaphor and the system of language. The second part offers papers on metaphor and language use. In the third part psychological and psycholinguistic aspects of metaphor are discussed.
Topics in Cognitive Linguistics
This volume presents new developments in cognitive grammar and explores its descriptive and explanatory potential with respect to a wide range of language phenomena. These include the formation and use of locationals, causative constructions, adjectival and nominal expressions of oriented space, morphological layering, tense and aspect, and extended uses of verbal predicates. There is also a section on the affinities between cognitive grammar an early linguistic theories, both ancient and modern.
Go Figure! New Directions in Advertising Rhetoric
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Motives For Metaphor
Despite urgent calls for reform, composition, literature, and creative writing remain territorial, competitive fields. This book imagines ways in which the three English camps can reconnect. Seitz contends that the study of metaphor can advance curriculum reform precisely because of its unusual institutional position. By pronouncing equivalence in the very face of difference, metaphor performs an irrational discursive act that takes us to the nexus of textual, social, and ideological questions that have stirred such contentious debate in recent years over the function of English studies itself. As perhaps the most radical (yet also quotidian) means by which language negotiates difference, metaphor can help us to think about the politics of identification and the curricular movements such a politics has inspired.
Contrastive Lexical Semantics
Contrastive lexical semantics was the main topic of an International Workshop at the University of Münster in May, 1997. It was addressed from different perspectives, from the pragmatic perspective of a corpus-oriented approach as well as from the model-oriented perspective of sign theoretic linguistics. Whereas the rule-governed model-oriented approach is necessarily restricted to subsets of vocabulary, the pragmatic approach aims to analyse and describe the whole vocabulary-in-use. After the pragmatic turn, lexical semantics can no longer be seen as a discipline on its own but has to be developed as an integral part of a theory of language use. Essential features of individual languages can be discovered only by looking beyond the limits of our mother languages and including a contrastive perspective. Within a pragmatic, corpus-oriented approach essential new ideas are discussed, mainly the insight that single words can no longer be considered to be the lexical unit. It is the complex multi-word lexical unit a pragmatic approach has to deal with.
'Closing the Gap'
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English Inversion
The book provides an account of English inversion, a construction that displays perplexing idiosyncrasies at the level of semantics, phonology, syntax, and pragmatics. Basing his central argument on the claim that inversion is a linguistic representation of a Ground-before-Figure model, the author develops an elegant solution to a hitherto unsolved multidimensional linguistic puzzle and, in the process, supports the theoretical position that a cognitive approach best suits the multidimensionality of language itself. Engagingly written, the book will appeal to linguists of all persuasions and to any reader curious about the relationship between language and cognition.
Medieval Islamic Pragmatics
This book deals with two different pragmatic approaches to textual communication: (i) the mainstream approach followed by the 'Ash'ari s, Hanafi s and Mu'tazili s, (ii) the salafite approach followed mainly by the Hanbali s, defended and elaborated by Ibn Taymiyyah. One of the primary aims of the book is to explore and formulate several Muslim legal theorists' pragmatic theories, communicative principles and linguistic views, construct them in the form of models and set them within a general uniform framework. Another aim is to reveal a corpus of information and data which, though highly relevant to modern pragmatics, is still unknown. This study, which can be seen as an extensive introducti...
