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It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable a...
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
This volume provides approaches and solutions to challenges occurring at the interface of research fields such as, e.g., data analysis, data mining and knowledge discovery, computer science, operations research, and statistics. In addition to theory-oriented contributions various application areas are included. Moreover, traditional classification research directions concerning network data, graphs, and social relationships as well as statistical musicology describe examples for current interest fields tackled by the authors. The book comprises a total of 55 selected papers presented at the Joint Conference of the German Classification Society (GfKl), the German Association for Pattern Recognition (DAGM), and the Symposium of the International Federation of Classification Societies (IFCS) in 2011.
It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable a...
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming toevaluateWebusability,understandtheinterestsandexpectationsofusersand assess the e?ectiveness of content delivery. The maturing and expanding Web presents a key driving force in the rapid growth of electronic commerce and a new channel for content providers. Customized o?ers and content, made possible by discovered knowledge about the customer, are fundamental f...
This book focuses on methods and models in classification and data analysis and presents real-world applications at the interface with data science. Numerous topics are covered, ranging from statistical inference and modelling to clustering and factorial methods, and from directional data analysis to time series analysis and small area estimation. The applications deal with new developments in a variety of fields, including medicine, finance, engineering, marketing, and cyber risk. The contents comprise selected and peer-reviewed contributions presented at the 13th Scientific Meeting of the Classification and Data Analysis Group of the Italian Statistical Society, CLADAG 2021, held (online) in Florence, Italy, on September 9–11, 2021. CLADAG promotes advanced methodological research in multivariate statistics with a special focus on data analysis and classification, and supports the exchange and dissemination of ideas, methodological concepts, numerical methods, algorithms, and computational and applied results at the interface between classification and data science.
Quantification of categorical, or non-numerical, data is a problem that scientists face across a wide range of disciplines. Exploring data analysis in various areas of research, such as the social sciences and biology, Multidimensional Nonlinear Descriptive Analysis presents methods for analyzing categorical data that are not necessarily sampled randomly from a normal population and often involve nonlinear relations. This reference not only provides an overview of multidimensional nonlinear descriptive analysis (MUNDA) of discrete data, it also offers new results in a variety of fields. The first part of the book covers conceptual and technical preliminaries needed to understand the data ana...
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and ex...
This is an introductory book on how to optimally analyze non-quantitative data, based on the author’s experiences over 60 years of research. The major message to the readers is that qualitative (non-quantitative) data are much more informative than quantitative data. This is good news for readers in applied areas of statistics such as those in the social sciences and marketing research, where qualitative data are everywhere. But how can one analyze qualitative data quantitatively and extract more information than from the sophisticated analysis of quantitative data? The key rests in illustrations of difficult topics in a way that anyone can understand. It is the author’s wish soon the use of AI will open a gate for simple means for optimal analysis of qualitative data, as illustrated throughout the book.