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Data Analysis and Decision Support
It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable a...
From Data and Information Analysis to Knowledge Engineering
This volume collects revised versions of papers presented at the 29th Annual Conference of the Gesellschaft für Klassifikation, the German Classification Society, held at the Otto-von-Guericke-University of Magdeburg, Germany, in March 2005. In addition to traditional subjects like Classification, Clustering, and Data Analysis, converage extends to a wide range of topics relating to Computer Science: Text Mining, Web Mining, Fuzzy Data Analysis, IT Security, Adaptivity and Personalization, and Visualization.
Classification - the Ubiquitous Challenge
The contributions in this volume represent the latest research results in the field of Classification, Clustering, and Data Analysis. Besides the theoretical analysis, papers focus on various application fields as Archaeology, Astronomy, Bio-Sciences, Business, Electronic Data and Web, Finance and Insurance, Library Science and Linguistics, Marketing, Music Science, and Quality Assurance.
Data Analysis and Decision Support
It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable a...
Challenges at the Interface of Data Analysis, Computer Science, and Optimization
This volume provides approaches and solutions to challenges occurring at the interface of research fields such as data analysis, computer science, operations research, and statistics. It includes theoretically oriented contributions as well as papers from various application areas, where knowledge from different research directions is needed to find the best possible interpretation of data for the underlying problem situations. Beside traditional classification research, the book focuses on current interests in fields such as the analysis of social relationships as well as statistical musicology.
Classification and Information Processing at the Turn of the Millennium
This volume contains revised versions of selected papers presented dur ing the 23rd Annual Conference of the German Classification Society GfKl (Gesellschaft fiir Klassifikation). The conference took place at the Univer sity of Bielefeld (Germany) in March 1999 under the title "Classification and Information Processing at the Turn of the Millennium". Researchers and practitioners - interested in data analysis, classification, and information processing in the broad sense, including computer science, multimedia, WWW, knowledge discovery, and data mining as well as spe cial application areas such as (in alphabetical order) biology, finance, genome analysis, marketing, medicine, public health, ...
Conjoint Measurement
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the ...
Conjoint Measurement
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Conceptual and Numerical Analysis of Data
The 13th conference of the Gesellschaft fUr Klassifikation e. V. took place at the Universitat Augsburg from April 10 to 12, 1989, with the' local organization by the Lehrstuhl fUr Mathematische Me thoden der Wirtschaftswissenschaften. The wide ranged subject of the conference Conceptual and Numerical Analysis of Data was obliged to indicate the variety of the concepts of data and information as well as the manifold methods of analysing and structuring. Based on the received announcements of papers four sections have been arranged: 1. Data Analysis and Classification: Basic Concepts and Methods 2. Applications in Library Sciences, Documentation and Information Sciences 3. Applications in Eco...
Quantitative Marketing and Marketing Management
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
