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Rethinking Prestige Branding
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
The Nazi Party in Dissolution
This book examines the effect the Verbotzeit had on the leadership structure and on the consequent position of the party within the völkisch movement. Looking primarily at Bavaria and North Germany it examines the failed attempts that were made to prevent Hitler from filling the leadership void within both the NSDAP (the National Socialist German Workers' Party) and the völkisch movement.
The Oxford Companion to Wine
Everything you could possibly want to know about wine, in one fully up-to-date A-Z volume! The Oxford Companion to Wine is a uniquely comprehensive and in-depth A-Z reference book on every aspect of wine: more than 4,000 entries covering topics from history through geography, geology, soil science, viticulture, winemaking, packaging, academia, technology, and regulations to people and places, tasting, writing, and the language of wine. The system of cross-references takes the reader from one entry to another, showing how all these topics are interconnected in the fascinating story of wine in its most traditional and modern forms. This new fifth edition, which benefits from the knowledge and ...
Frequency Standards and Metrology - Proceedings of the 7Th Symposium
The Symposium on Frequency Standards and Metrology is an event held approximately every seven years, and is regarded as the premier conference in the field of advanced clocks and oscillators together with their applications in science and metrology. This series began with the first meeting at Universit(r) Laval, Quebec Canada in 1971, and the last one was held in 2001 at the University of St. Andrews, Scotland. The 7th Symposium on Frequency Standards and Metrology is scheduled for October 5OCo11, 2008 at the Asilomar Conference Grounds in Pacific Grove, California, USA. The Symposium is intended as a forum for bringing together international scientists and technologists engaged in the devel...
