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Mastering Chinese
"Mastering Chinese is a modern, engaging, highly illustrated course in Mandarin Chinese, teaching conversational skills, good pronunciation and the beginnings of reading and writing the intriguing Chinese script." -- Container.
Mastering Chinese
With free-to-access audio online! This lively course teaches Mandarin Chinese to a broad range of learners in a modern, structured and engaging way. The focus is on acquiring basic conversational skills, and the text has a friendly, non-formal style, building up gently with a wealth of lively, imaginative exercises. The text places some emphasis on correct pronunciation, as this is so important in Mandarin. It introduces right from the start the fascinating Chinese script and includes essential grammar, along with interesting cultural insights. Pinyin, the standard system of spelling using the Roman alphabet to transliterate Chinese, is also included to help build confidence. The course is aimed at beginners with little or no previous knowledge of the language who want to begin to understand, speak, read and write Mandarin Chinese confidently. This is all you would expect from a modern Mandarin Chinese language course but can't find!
China Ready!
China Ready! prepares students and independent learners to work in the hospitality and tourism industry for high-value tourism business coming from China to English-speaking countries. The book focuses on listening and speaking skills - essential skills for learners. This book's features include the following: * Important cultural and social awareness factors for interacting with clients from China * Vocabulary * Real-life scenarios * Situational role playing and interactive listening * Experiential exercises to encourage learning outside the classroom The book is aimed at students who have attained the Common European Framework Reference (CEFR) A2 level and will bring them up to the CEFR B2/C1 level or 汉语水平考试 (HSK) 4/5.
Trends and Developments for the Future of Language Education in Higher Education
Language education tends to require more face-to-face interaction and longer hours of both teaching and learning. The challenges of ensuring the future and development of the discipline, especially after a time of crisis, is equally unprecedented. A comprehensive overview of the global picture of best practices as well as research in recent times are needed in the field of language education, particularly in higher education settings. The changing nature of language education in terms of its policy, curriculum design, methodology, and innovation is an essential discussion to advance the field. It is critical to explore how a more collaborative, global, and interdisciplinary mindset, as well ...
Mastering Chinese
"Mastering Chinese is a modern, engaging, highly illustrated course in Mandarin Chinese, teaching conversational skills, good pronunciation and the beginnings of reading and writing the intriguing Chinese script."--Container.
China Ready!
China Ready! prepares students and independent learners to work in the hospitality and tourism industry for high-value tourism business coming from China to English-speaking countries. The book focuses on listening and speaking skills – essential skills for learners. This book’s features include the following: • Important cultural and social awareness factors for interacting with clients from China • Vocabulary • Real-life scenarios • Situational role playing and interactive listening • Experiential exercises to encourage learning outside the classroom The book is aimed at students who have attained the Common European Framework Reference (CEFR) A2 level and will bring them up to the CEFR B2/C1 level or 汉语水平 考试 (HSK) 4/5.
Cases on Audio-Visual Media in Language Education
"This book shares good practices in the field of using audio-visual media and inspire more teachers and learners take full advantage of technology and enable effective learning both inside and beyond the classrooms. Building on theory and research, it offers practical ideas and methodologies so that the readers could easily borrow and apply in their own contexts"--
Cases on Audio-Visual Media in Language Education
Technology has permanently altered and optimized the field of education. With the assistance of innovative tools, such as multimedia technology, instructors can create a positive impact on students’ learning experience. Cases on Audio-Visual Media in Language Education includes comprehensive coverage and scholarly insights on the latest trends in technology-assisted language learning techniques. Highlighting a range of perspectives on topics such as intercultural competence, student engagement, and online learning, this case book is ideally designed for educators, researchers, academics, practitioners, and professionals interested in the application of audio-visual media in contemporary teaching practices.
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
The Future of Intellectual Property
This forward-looking book examines the issue of intellectual property (IP) law reform, considering both the reform of primary IP rights, and the impact of secondary rights on such reforms. It reflects on the distinction between primary and secondary rights, offering new international perspectives on IP reform, and exploring both the intended and unintended consequences of changing primary rights or adding secondary rights.
