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Cold Rush
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Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Care, Control and COVID-19
This volume sheds light on the social and cultural transformations that accompanied the Covid-19 crisis by looking at health and biopolitics from a philosophical and literary perspective. The biopolitical measures taken globally in response to the crisis have led to previously unheard-of restrictions in liberal societies, resulting in deep and potentially lasting transformations both in social structures and interpersonal relationships. Many researchers have addressed the Covid-19 crisis as a political or epidemiological challenge, but few have paid sufficient attention to the culturally specific reactions and cultural representations of the human beings at the centre of events. Literary ana...
HISTORY OF THREE KINGDOMS
The Twenty-Four Histories (Chinese: 二十四史) are the Chinese official historical books covering a period from 3000 BC to the Ming dynasty in the 17th century. The Han dynasty official Sima Qian established many of the conventions of the genre. Starting with the Tang dynasty, each dynasty established an official office to write the history of its predecessor using official court records. As fixed and edited in the Qing dynasty, the whole set contains 3213 volumes and about 40 million words. It is considered one of the most important sources on Chinese history and culture. The title "Twenty-Four Histories" dates from 1775 which was the 40th year in the reign of the Qianlong Emperor. This ...
The Poetry of Du Fu
The Complete Poetry of Du Fu presents a complete scholarly translation of Chinese literature alongside the original text in a critical edition. The English translation is more scholarly than vernacular Chinese translations, and it is compelled to address problems that even the best traditional commentaries overlook. The main body of the text is a facing page translation and critical edition of the earliest Song editions and other sources. For convenience the translations are arranged following the sequence in Qiu Zhao’an’s Du shi xiangzhu (although Qiu’s text is not followed). Basic footnotes are included when the translation needs clarification or supplement. Endnotes provide sources,...
Advanced Energy Technology
Selected, peer reviewed papers from the 2014 International Conference on Energy and Environmental Protection (ICEEP 2014), April 26-28, 2014, Xi'an, China
The Revival of China （with Pictures）
The book is about the revival of China in the 20th century and the first decade of the 21st century. It has eight parts: (1) The civil revolution in China, (2) The countryside bases, (3) The Long Match of the Red Army, (4) The Anti Japanese War, (5) Decisive civil battles before the establishment of the People’s Republic of China, (6) The Mao Era before the Great Cultural Revolution, (7) The Great Cultural Revolution, and (8) The Reform and opening up. This version of the book is with pictures.
Managing Hospitality Organizations
Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
