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Fast Fashion
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Luxury Fashion Retail Management
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
The Cambridge Global History of Fashion: Volume 2
Examines the challenges of fashion from the nineteenth-century to the present day, from decolonisation to sustainability.
Corporate Responsibility, Sustainability and Markets
This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Consumer Behaviour
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Dealing with Socially Responsible Consumers
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Curating Digital Lives
Within a digital context in contemporary consumer societies, Curating Digital Lives: Consumer Cultures, Digital Platforms, and Everyday Practices draws on practice theories to explore Chinese urban residents’ lived experiences of digital platforms in their ordinary lives, mapping digital geographies of consumption at micro scales. Using the conception of “curation,” this book teases out the engagements of different types of digital platforms and devices within daily practices to understand the connections between local cultures and the global development of digital technologies. The empirical discussions in this book address how urban residents curate their digital geographies of consu...
Marketing, Technology and Customer Commitment in the New Economy
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
This is an open access book. The existence of digital virtuality in the midst of an information society has become an integral component of the human existential condition. New spaces for exploring the engagement of design and its impact on humans in digital virtuality continue to grow exponentially. Innovation in Media and Visual Design (IMDES 2023) welcomes thoughts and works of academics, researchers and practitioners related to virtuality, design, technology, mass media and people from various perspectives, disciplines and fields of knowledge.
