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Global Marketing
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Embrace the Outlier
This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats. How to start seeing what you usually miss–and open yourself to the powerful new ideas that can transform your business. We ignore so much of the world around us. We are sleepwalkers in our own lives: We see without seeing. We quickly classify others as “others” and don’t see them as individuals. We classify new ideas as “crazy” and don’t give them a second thought. How do you remove your own blinders and cultivate the ability to see things differently?
Beyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-cr...
Product Policy
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The Network Challenge
New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.” —John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California “I couldn’t wait to get my hands on this research...I have already begun to put the ideas into practice in designing ne...
Digital Marketing
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
The Power of Impossible Thinking
50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site. The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop n...
Making Better Sense
This is the eBook version of the printed book. This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert Gunther. Available in print and digital formats. Understand the mental models you use to view the world: how they help you, how they limit you, and how to overcome those limits. Your mental models shape how you see the world. They help you quickly make sense of the noises that filter in from outside, but they can also limit your ability to see the true picture. They are with you always. They can be a great help, or keep you up at night without reason. How do they define your world?
Does It Feel Right? Develop the Intuition to Act Quickly
This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats. Learn how to hone your intuition so you can rely on it more confidently. Your intuition is crucial to making real-world decisions. But it is very difficult to explain, and it can also be wrong, if it is based on a model that is out of sync with the current world. What is intuition? How does it help us make sense and act quickly? How can you improve it and keep it relevant?
