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Public Relations Planning
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest...
Educational Change Amongst English Language College Teachers in China
This open access book provides anthropological insights into the arduous yet rewarding journeys involved in selected TESOL teachers’ pedagogical transition to teaching English for Academic Purposes (EAP) at universities in Shanghai, the largest metropolitan area in China. Applying a unique combination of ethnography and phenomenology, the book offers innovative new perspectives on teacher education research. Drawing on the latest language education theory, it outlines a practitioner-friendly approach to EAP literacy. Teacher readers will especially benefit from the case studies presented here, which provide role models for teacher change in educational reform, as well as advice on their academic careers. In addition to addressing a timely and important research gap on EAP teachers in non-Western countries, the book is the ideal choice for readers interested in an update on English education in China.
Biomarkers: Precision Nutrition in Chronic Diseases
Chronic diseases such as obesity, diabetes, and cardiovascular disease are major causes of morbidity and mortality worldwide with increasing prevalence in all age groups, genders, and ethnicities. Emerging evidence suggests that precision nutrition plays a pivotal role in the prevention and management of chronic diseases and has been recognized as a key focus for the next ten years of health research. Currently, one of the major challenges in precision nutrition is the valid and reliable assessment of foods and nutrients intake, especially whole foods (e.g., fermented foods) and macromolecules (e.g., polysaccharides), as well as their impact on host health and disease. Strong evidence has su...
Water Conservancy and Civil Construction Volume 1
Water Conservancy and Civil Construction gathers the most cutting-edge research on: Water Conservancy Projects Civil Engineering Construction Technology and Process The book is aimed at academics and engineers in water and civil engineering.
Marine Ecology
During the last decades, aquatic resources have been severely depleted due to human-induced factors such as overexploitation and pollution and more recently due to deviations in the physicochemical parameters of oceans, dramatic changes in weather patterns and melting of glaciers. The effects of these man-made factors are occurring in a relatively shorter time scale and, in many cases, are beyond the capacity of organisms to adapt to these deviations. The majority of natural aquatic resources, which are one of the most important food sources on the planet, are being used to the extent that limits their capacity for regeneration. Despite ongoing attempts towards developing strategies for long...
2014 International Conference on Biological Engineering and Biomedical
The BEAB 2014 provides a high level international forum to bring together industry professionals, academics, and individuals from institutions, industrials and government agencies to exchange information, share achievements, and discuss the advancement in the fields of Biological Engineering, Biomedical Engineering, Biomedical Material and application, and discussed the practical challenges encountered and the solution adopted. The BEAB2014 tends to collect the latest research results and applications on Biological Engineering, Biomedical Engineering, Biomedical Material and application. It includes a selection of 56 papers from 215 papers submitted to the conference from universities and in...
Principles of Neurobiology
Principles of Neurobiology, Second Edition presents the major concepts of neuroscience with an emphasis on how we know what we know. The text is organized around a series of key experiments to illustrate how scientific progress is made and helps upper-level undergraduate and graduate students discover the relevant primary literature. Written by a single author in a clear and consistent writing style, each topic builds in complexity from electrophysiology to molecular genetics to systems level in a highly integrative approach. Students can fully engage with the content via thematically linked chapters and will be able to read the book in its entirety in a semester-long course. Principles of Neurobiology is accompanied by a rich package of online student and instructor resources including animations, figures in PowerPoint, and a Question Bank for adopting instructors.
Data Science
This two volume set (CCIS 1058 and 1059) constitutes the refereed proceedings of the 5th International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2019 held in Guilin, China, in September 2019. The 104 revised full papers presented in these two volumes were carefully reviewed and selected from 395 submissions. The papers cover a wide range of topics related to basic theory and techniques for data science including data mining; data base; net work; security; machine learning; bioinformatics; natural language processing; software engineering; graphic images; system; education; application.
