Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Emotional Appeals in Advertising Banking Services
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Emerging Approaches to Educational Research
Emerging Approaches to Educational Research explores four significant framings to do with research on education and learning across the lifecourse. It discusses how they are being taken up and utilised, as well as their possibilities and limitations: complexity science cultural historical activity theory (CHAT) actor-network theory (ANT) spatiality theories.
The Routledge Handbook of Tourism Experience Management and Marketing
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring ex...
English Language Teaching Materials
"Provides an overview of the current state of materials design in language teaching. The materials discussed include the complete range of language-learning resources from teacher-created materials to commercially-developed tasks, texts, and activities. Seventeen original chapters explore the issues involved in the design, implementation, and evaluation of materials in a wide variety of contexts. The contributors, an international group of established experts, explain the theories and principles underlying their approaches to materials design. They examine the issues that materials writers encounter when developing language-teaching materials, both in print and digital formats, and present a variety of solutions that help resolve those issues. Discussion questions and tasks follow each chapter to make this volume useful to prospective and practicing teachers alike"--Page 4 of cover
Advanced English for Nursing Student
Teaching English as a Foreign Language in Indonesia faces many obstacles. Firstly, English is not day to day used so the students have difficulty to practice it. They only use it in the limited time classroom, so teachers have difficulty to make authentic situation for the students to practice the language outside the class. Second obstacle is the students’ bad experiences during their previous schooling in learning English. The students come from different school background; some remote school may not have good teachers, especially in teaching English. Even some students have bad impression that make them hate English. The last thing is teachers still have problem to access updated book, ...
Liver Biopsy in Modern Medicine
Liver biopsy, first performed by Paul Ehrlich in 1883, remains an important diagnostic procedure for the management of hepatobiliary disorders and the candidate/donated organ for transplantation. The book "Liver biopsy in Modern Medicine" comprises 21 chapters covering the various aspects of the biopsy procedure in detail and provides an up-to-date insightful coverage to the recent advances in the management of the various disorders with liver biospy. This book will keep up with cutting edge understanding of liver biopsy to many clinicians, physicians, scientists, pharmaceutics, engineers and other experts in a wide variety of different disciplines.
Hashtag Publics
This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.
Tracking Progress on Child and Maternal Nutrition
This report offers a rationale for urgently scaling up effective interventions to reduce the global burden of child and maternal undernutrition. It provides information on nutrition strategies and progress made by programmes, based on the most recent data available. The success stories and lessons leaned that are described in the publication demonstrate that reducing undernutrition is entirely feasible. The report presents detailed, up-to-date information on nutritional status, programme implementation and related indicators for the 24 countries where 80 per cent of the world’s stunted children live. While this report is a call to action for these 24 high-burden countries, it also highlights the need for accelerated efforts to reduce undernutrition in all countries.
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
