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Strategic Management and Online Selling
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Resources, Technology and Strategy
Brings together considerations of the strategic relationship between technology and other resources, such as production capabilities, marketing prowess, finance and organisational culture.
Marketing Apocalypse
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Public-Private Partnerships
This book is the first to draw upon a range of disciplines to offer theoretical perspectives upon their analysis of public-private partnerships. It also offers a series of case-studies of their management from around the world.
Organisational Learning in the Automotive Sector
This book considers the concepts of organisational learning and the learning organisation, and critically examines their take up within the context of four contemporary work organisations in the European automotive sector. Within this dynamic environment, the pursuit and implementation of approaches that encourage individuals to learn and challenge existing orthodoxy are now dominant on the management agenda. Changes to processes, structures, cultures and the employment relationship per se.
Telecommunications Regulation
Using unprecedented access to the key actors inside the UK Office of Telecommunications (OFTEL) and supporting interviews, this book explores how telecommunications regulation works from the inside.
Relationship Marketing in Professional Services
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Neo-Industrial Organising
Neo-Industrial Organising explores an emerging area of importance in management and organisation studies, namely the trend towards a projectization of the economy as a whole and the inter- and intra-organisational relations of renewal projects. By reporting on the experiences of twenty-five renewal projects from a wide variety of both local and international organisations, the authors develop a theoretical framework based on action and knowledge, in order to answer such key questions as: What is neo-industrial management? What does the future hold for organisations? How will institutions be formed? What effects will neo-industrial organising have on the individual and his/her work situation? Topics covered include: * industrial renewal, organisation and management * project management and temporary organisation * personnel recruitment, selection and training * societal infrastructure Distinctive, relevant and accessibly written, this book will interest researchers and students in the field of organisational behaviour.
SOCIOLOGY OF ORGANISATIONS
This book, in its second edition, continues to present the main models of Sociology that have been conceptualised to apprehend the world of organisations. From the theories of bureaucracy and human relations to contemporary approaches, this book focuses on all the key aspects of Sociology of an organisation. The concepts defined are marked by the consideration of modes of rationality, types of cooperation, of networks and power games, of systems of decision-making and logics of action. The book cites the contributions made and the definitions given by the great Sociologists like Max Weber, Talcott Parsons, Michel Crozier, Renaud Sainsanlieu, to help the students understand the topics more clearly. This second edition is enriched with studies of discussed cases, charts, and of extracts of texts pertinent to the productive system, to the public sphere and the associative fact. The book is intended for the undergraduate students of sociology. It will also be of interest to those who, on a personal or professional level, wish to understand better how companies, administrations, etc. function.
