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Writing and Responsibility
Publisher Description
A Handbook
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
The Encyclopedia of Blindness and Vision Impairment
A comprehensive guide to causes of blindness, information on diseases and treatments available.
Understanding how to Motivate Communities to Support and Ride Public Transportation
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
We Have a Heritage
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InfoWorld
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Wildlife Abstracts
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African Musicians in the Atlantic World
Music, that fundamental form of human expression, is one of the most powerful cultural continuities fostered by enslaved Africans and their descendants throughout the Americas. The roots of so much of the music beloved around the world today are drawn directly from the men and women carried across the Atlantic in chains, from the west coast of Africa to the shores of the so-called New World. This important new book bridges African diaspora studies, music studies, and transatlantic and colonial American literature to trace the lineage of African and African diasporic musical life in the early modern period. Mary Caton Lingold meticulously analyzes surviving sources, especially European travelogues, to recover the lives of African performers, the sounds they created, and the meaning their musical creations held in Africa and later for enslaved communities in the Caribbean and throughout the plantation Americas. The book provides a rich history of early African sound and a revelatory analysis of the many ways that music shaped enslavement and colonization in the Americas.
Duchamp
Marcel Duchamp's stature in the history of art has grown steadily since the 1950s, as several artistic movements have embraced him as their founding father. But although his influence is comparable only to Picasso's, Duchamp continues to be relatively unknown outside his narrow circle of followers. This book seeks to explain his oeuvre, which has been shrouded with mystery. Duchamp's two great preoccupations were the nature of scientific truth and a feeling for love with its natural limit, death. His works all speak of eroticism in a way that pushes the socially acceptable to its outer limits. Juan Antonio Ramirez addresses such questions as the meaning of the artist's ground-breaking ready-mades and his famous installation Etant donnés; his passionate essay reproduces all of Duchamp's important works, in addition to numerous previously unpublished visual sources. Duchamp: Love and Death, even is a seminal monograph for understanding this crucial figure of modern art.
Food & Wine
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