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The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Of the world’s seven continents, Asia is the largest. Its physical landscapes, political units, and ethnic groups are both wide-ranging and many. Southwest, South and Middle Asia are highly populated regions which, as a whole, cover an extremely large area of varied geography. In total, this domain is unique in its plant diversity and large vegetation zones with different communities and biomes. It is rich in endemics, with specific and intraspecific diversity of fruit trees and medicinal plants, including a number of rare, high value, species. At the same time, much of the land in the region is too dry or too rugged, with many geographical extremes. Overgrazing, oil and mineral extraction...
Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.
Agriculture faces many challenges to fulfil the growing demand for sustainable food production and ensure high-quality nutrition for a rapidly growing population. To guarantee adequate food production, it is necessary to increase the yield per area of arable land. A method for achieving this goal has been the application of growth regulators to modulate plant growth. Plant growth regulators (PGRs) are substances in specific formulations which, when applied to plants or seeds, have the capacity to promote, inhibit, or modify physiological traits, development and/or stress responses. They maintain proper balance between source and sink for enhancing crop yield. PGRs are used to maximize produc...
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This book, prepared within the scope of current debates in social sciences, explores significant researches made in both film and media studies in parallel with the acceleration in interdisciplinary studies. In the field of film studies, some of the themes represented in the film are evaluated by using qualitative critical analysis, but the directors' view of cinema is filtered through a critical filter. In the media section, internet self-efficacy based on the aims of using social media, digital literacy levels and innovative personality profiles of young people in the rapidly developing new communication technologies are examined.
This book furnishes detailed information about Turkey's existing mineral resources, besides providing concepts and ideas which may help the search for potential mineral resources in the future. It is a first book in the English-language international literature on mineral resources of Turkey and it is aimed at economic geologists, mining engineers, and mining investors, as well as graduate and undergraduate students. This work focuses mainly on a range of mineral systems and related geological features throughout Turkey. Taking into account the lack of international literature on these resources, a considerable portion of the book explains the geological context of the region and the settings in which the mineral resources occur. The genetic characteristics of these mineral resources are emphasized and important information is also presented on their economic aspects. All chapter contributions are prepared by researchers and professional geologists.
Hydrothermal processes on Earth have played an important role in the evolution of our planet. These processes link the lithosphere, hydrosphere and biosphere in continuously evolving dynamic systems. Terrestrial hydrothermal processes have been active since water condensed to form the hydrosphere, most probably from about 4.4 Ga. The circulation of hot aqueous solution (hydrothermal systems) at, and below, the Earth’s surface is ultimately driven by magmatic heat. This book presents an in-depth review of hydrothermal proceses and systems that form beneath the oceans and in intracontinental rifts, continental margins and magmatic arcs. The interaction of hydrothermal fluids with rockwalls, ...
Single-photon generation and detection is at the forefront of modern optical physics research. This book is intended to provide a comprehensive overview of the current status of single-photon techniques and research methods in the spectral region from the visible to the infrared. The use of single photons, produced on demand with well-defined quantum properties, offers an unprecedented set of capabilities that are central to the new area of quantum information and are of revolutionary importance in areas that range from the traditional, such as high sensitivity detection for astronomy, remote sensing, and medical diagnostics, to the exotic, such as secretive surveillance and very long commun...
During the last decade, research on Pseudomonas syringae pathovars and related pathogens has progressed rapidly, opening up many new avenues. The application of molecular genetics has provided new insights into determinants of pathogenicity and virulence. Progress has also been made in elucidating the chemical structures and modes of action of phytotoxins from Pseudomonas syringae; by establishing novel strategies for disease control; in biotechnological applications; by studying the resistant reaction of the plant with a combined biochemical and genetic approach; and in the development of new detection and identification methodologies as tools in epidemiological studies. With such rapid adv...