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Pacific Service Enterprises And Pacific Cooperation
"This book is the result of a team effort that has brought together researchers from Europe, Japan and North America. Their backgrounds and experience reflect the interdisciplinary scope of the book, which covers economic, political and business aspects of service enterprises and cooperation in the Pacific-Asia region. The idea for this project originated with Gavin Boyd, who approached l'Ecole des Hautes Etudes Commerciales (HEC) in 1990 in order to explore possible avenues of cooperation. HEC's Center for International Business Studies (CETAI), which has a long-standing interest in Asia, agreed to support the project, and the newly created Orner DeSerres Chair of Commerce, also at HEC, accepted to coordinate the project and to provide technical support. Gavin Boyd, Associate Member of CET AI, and Gunnar K. Sletmo, Orner DeSerres Professor of Commerce and Member of CETAI, agreed to serve as coeditors for the book."
La publicité, déchet culturel
La Publicité, déchet culturel est le premier ouvrage qui brosse un portrait à la fois technique et critique de la publicité. L'auteur y définit avec précision les concepts principaux de la communication persuasive, il évoque son évolution dans le temps, et il décrit comment elle est techniquement fabriquée. Mais cela, dans le seul but que le lecteur en vienne à comprendre comment agit la publicité, et comment elle réussit à stimuler une « folie consommatoire » qui épuise la Terre et dessèche le coeur. Pour appuyer son propos, Claude Cossette fait appel à plus d'une centaine d'auteurs d'origines et d'expertises diverses. La Publicité, déchet culturel est un moyen pour permettre au lettré d'élargir son érudition, à l'activiste d'affiner son argumentation, et aux jeunes de désamorcer le pouvoir séducteur de la publicité. L'ouvrage est donc à la fois un pamphlet et un livre-ressource.
Industrial Policies In The Pacific
In GATT negotiations over the past several years the United States, a founding member of the Asia Pacific Economic Cooperation Forum, has been pushing hard for a global liberalization of trade in services. This development would have special significance for the Pacific because of the intensifying competition between the United States and Japan for market shares. A comprehensive analysis of the service sector's role in that dynamic region is offered in this timely volume. Leading experts explore how service enterprises have affected trade in goods and transnational manufacturing, forming a regional pattern of interdependence. The authors assess each service sector from a regional perspective and offer detailed individual country studies as well. The concluding chapters provide a broad overview of corporate strategies, discuss questions of regional cooperation, and identify opportunities for new regional service enterprises.
Canadian Who's Who 2008
Now in its ninety-eighth year of publication, this standard Canadian reference source contains the most comprehensive and authoritative biographical information on notable living Canadians. Those listed are carefully selected because of the positions they hold in Canadian society, or because of the contribution they have made to life in Canada. The volume is updated annually to ensure accuracy, and 600 new entries are added each year to keep current with developing trends and issues in Canadian society. Included are outstanding Canadians from all walks of life: politics, media, academia, business, sports and the arts, from every area of human activity. Each entry details birth date and place...
